Marketing Manager

Summary

Join Pragma as their Marketing Manager and play a pivotal role in boosting awareness and adoption of their flagship backend engine, FirstLook, and Professional Services. You will be the primary point of contact, executing the marketing strategy in collaboration with the GM and management team. Collaborate with product, sales, and developer relations teams to craft impactful marketing campaigns. This position offers significant ownership and the chance to contribute to a lasting presence in the gaming industry. The role involves developing and executing marketing strategies, managing the marketing funnel, and creating campaigns across various channels. You will also be responsible for translating technical features into compelling marketing messages and managing Pragma's presence at industry events.

Requirements

• 2-5 years of experience in B2B marketing, preferably in gaming, games technology, SaaS, and/or developer tools
• Ability to drive marketing campaigns from ideation to execution, with an understanding of awareness and demand generation rationale
• Strong understanding of the gaming industry and marketing to game developer, publisher, and studio personas
• Experience translating technical solutions into clear marketing messaging
• Experience working with cross-functional teams, including sales, product, and developer relations
• Familiarity/ability to drive with tools such as HubSpot, Web CMSs, social media, Discord, Canva etc
• Strong initiative, proactiveness and ownership

Responsibilities

• Develop marketing strategy with the go to market team; own planning and calendar for Pragma’s backend game engine, targeting mid-to-large game studios
• Own and manage the marketing funnel, working to increase awareness, lead generation and customer trials
• Produce marketing campaigns across all relevant channels (e.g. blog, email, social media, discord)
• Conduct competitive research and customer insights to refine Pragma’s positioning in the game tech ecosystem
• Translate technical features, solutions and value propositions into messaging tailored for target audiences
• Work with the product, engineering and customer success teams to produce Pragma sales enablement marketing materials including tutorials, case studies, success stories etc
• Plan and execute Pragma’s presence at industry events (GDC, Gamescom, OSS etc); travel to these events required
• Liaise with our press agency for PR communications
• Manage co-marketing relationships with game studios, tech partners, and industry influencers
• Manage communications and updates for our Online Services Guild community

Benefits

• A remote-first work environment with semi-annual in-person meetups
• Competitive pay
• 100% employer-paid medical, dental, vision coverage for primary policyholders; 80% employer-paid coverage for eligible dependents
• 401(k) retirement plan with company match
• Flexible vacation
• Remote friendly perks
• Paid parental and family care leaves
• Long term and short term disability