Marketing Manager

Summary

Join Andesite, a cybersecurity firm, as their Marketing Manager to build their marketing engine from the ground up. You will develop and implement data-driven marketing strategies, create engaging content, manage campaigns and events, and oversee corporate communications. Collaborate with the leadership team, product marketing, and revenue teams to achieve marketing goals. The ideal candidate has 8+ years of marketing experience, particularly in early-stage startups within AI, cybersecurity, or other technical fields. You will be responsible for crafting compelling narratives, managing marketing budgets, and leveraging analytics to track performance. This role offers a competitive salary, benefits, and the opportunity to shape a company's marketing strategy.

Requirements

• 8+ years of marketing or communications experience, particularly in early-stage startups, with experience in AI, cybersecurity, or other highly technical companies
• A top-notch writer with the ability to create and edit everything from snappy social media content to in-depth whitepapers
• You’re an analytical thinker, fluent and experienced in marketing data analytics and tools (i.e. HubSpot, Google Analytics, Tableau, etc.)
• Proven history of launching and executing go to market and media campaigns that exceed KPIs and make competitors nervous, building on a network of industry connections and influencers in the tech or cybersecurity space
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Experience with CRM systems, preferably Salesforce
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• Working knowledge of Adobe Creative Suite, particularly Photoshop and InDesign for basic design tasks

Responsibilities

• Develop and implement data driven marketing ecosystem strategies that address the distinct needs of audiences and positions us a thought leader
• Establish comprehensive growth and channel marketing strategies to drive brand awareness, lead generation, and customer engagement
• Develop a brand playbook that turns every team member into a brand ambassador
• Collaborate closely with the Product Marketing Lead to create attention-grabbing content, including on our corporate blog, that positions Andesite as a category-creator
• Turn our website into a lead-generating powerhouse with powerful, persuasive copy
• Oversee creation of corporate marketing materials, such as corporate decks, basic graphic design, and social media
• Drive content distribution and engagement by implementing SEO best practices, maintaining social media presence, developing email marketing campaigns, and leveraging analytics tools to track KPIs and demonstrate ROI while staying current with emerging content marketing trends and technologies
• Mastermind our event strategy, in close collaboration with Revenue and Product
• Design targeted campaigns to drive qualified leads and boost our top-of-funnel strategy
• Manage and optimize marketing budget to ensure maximum ROI on all initiatives
• Develop communication frameworks to maintain a strong and cohesive brand voice
• Oversee corporate messaging, public relations, and media relations
• Collaborate with the leadership team to craft executive communications and key messaging
• In close collaboration with the Product Marketing Lead, identify, vet, and manage relationships with external marketing and branding vendors, agencies, and freelancers
• Partner with the Product Marketing Lead to conduct market research and competitive analysis to identify trends and opportunities
• Track and report on key marketing metrics, providing insights to performance and effectiveness of initiatives
• Analyze customer behavior, campaign engagement and monitor brand sentiment

Preferred Qualifications

Experience with social media management platforms (e.g., Hootsuite, Sprout Social, or Buffer)

Benefits

• Top of market salary, bonus, and equity package for an early stage startup
• 100% employer-paid, comprehensive health insurance including medical, dental, and vision for you and your family
• Unlimited PTO, with your manager’s approval
• Flexible work environment where you manage your work day
• A remote-first environment, with occasional travel for in-person collaboration with customers, your team, and teammates
• 14 weeks of fully-paid parental leave