Marketing Manager

Summary

Join Smallstep, a remote-first company, as our Marketing Manager to execute our Go To Market plan. You will shape digital marketing campaigns, develop content, and analyze campaign success. This role drives growth by developing and optimizing content marketing across multiple channels. You'll need strong modern marketing strategy knowledge and experience launching SaaS platforms. You will collaborate with cross-functional teams and report on campaign performance. Smallstep offers a competitive salary, industry-leading benefits, and a collaborative work environment.

Requirements

• 6+ years in digital marketing with hands on experience defining, leading, executing paid search/SEO, display, social, media campaigns
• 2+ years working in technology / SaaS marketing
• Strong understanding of the sales and marketing funnel; proven success of growing an audience and understanding how to convert it into sales opportunities & revenue
• Experience with delivering content across key digital platforms, including but not limited to Facebook, Instagram, Google, LinkedIn, Twitter and YouTube
• Experience creating and distributing content of all types (blog, video, social, sales presentations, competitive, etc)
• Work closely with technical teams to deliver on innovative narratives and campaigns for social media channels
• You document everything and make it easy for others to find and take action against

Responsibilities

• Execute on Go To Market strategy for Smallstep including digital marketing, analytics, webinars + virtual events, and partnerships/co-marketing campaigns
• Identify appropriate channels to reach CISOs, IT and Operations professionals, and security engineers; coordinate PPC, creation of content and collateral, campaign execution and spend optimization
• Develop data-driven, multi-channel marketing strategies to acquire and retain users for Smallstep including Email/SMS, Paid Social/Search, and SEO
• Design performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performance
• Manage and analyze campaign KPIs; CAC, ROAS, LTV, ROI, team sign-ups, & revenue attribution
• Work with founder and executive team to engage with tech community via live or virtual events with the goal of identifying potential customer opportunities
• Source and provide strategic oversight to agency partners
• Work cross-functionally to develop product story-telling and engaging customer journey funnels across the Smallstep platform
• Devise innovative ways to engage audiences, including establishing market intelligence, audience personas and digital user journeys
• Liaison with the Design team to inform them of campaign performance and strategize on creative development with customer-centric direction
• Report to executives and key stakeholders on high level wins, challenges, and future plans strategies
• Utilize a data-driven approach to run marketing experiments and implement attribution models and reporting systems to support business decisions
• Explore new channels and platforms to explore untapped opportunities

Preferred Qualifications

• Knowledge of modern cloud architectures and popular development tools, platforms, and/or relevant frameworks a plus
• Bonus points if technologies such as HTTPS/TLS, certificates ( X.509 ), and OAuth are not foreign to you
• Interest or passion to evangelize through speaking & writing

Benefits

• Competitive salary
• Industry leading benefits
• The ability to share in the company’s success