Marketing Manager

Summary

Join Togetherwork, a Software-as-a-Service provider, as a data-driven B2B SaaS marketer. You will be responsible for driving site traffic, converting leads, and optimizing sales within the Petcare vertical. Key duties include social media strategy and engagement, webinar management, trade show participation, and data analysis to improve marketing performance. This role requires a four-year degree in marketing, 5+ years of B2B lead generation experience, strong analytical skills, and proficiency in marketing automation systems. Togetherwork offers a comprehensive benefits package including medical, dental, vision, disability, life insurance, 401k matching, paid time off, and parental leave. Even if you don't meet every requirement, apply; Togetherwork values diversity and inclusion.

Requirements

• Four-year degree in marketing or a related field
• 5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
• Strong demonstration of a “test, measure, learn” mentality
• Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies
• Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.)
• Excellent communication (written and verbal) and organizational skills
• Ability to strategize and present opportunities
• Eagerness to drive growth
• Ability to manage multiple projects at the same time in a fast-paced environment

Responsibilities

• Grow marketing-qualified leads and increase brand perception by converting organic social media traffic
• Design and implement social media strategy and content calendar to align with business goals
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.)
• Collaborate with other teams, like support, sales and product to create content, webinars and how to videos
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
• Design and create social media graphics, gifs and videos with Canva
• Research, plan and oversee trade show operations
• Serve as Trade Show Booth Captain by attending 2-3 shows a year
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
• Monitor and maintain data quality within the marketing database
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals
• Work alongside all departments including sales and product to meet and exceed KPIs by creating exciting new marketing opportunities
• Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall revenue targets

Benefits

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave