Marketing Manager

Summary

Join YouGov's DACH Field Marketing team as an experienced B2B marketer. You will manage strategic brand activation, focusing on content, events, partnerships, and account-based marketing in the DACH region. This role is crucial for driving brand awareness, lead generation, and revenue growth. Based in Germany, fluency in German and English is required. The position offers flexibility with options for office, hybrid, or fully remote work. Responsibilities include developing thought leadership, executing account-based marketing strategies, collaborating with other teams, and monitoring marketing performance. You will also represent the DACH Field Marketing team internally.

Requirements

• 3-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets
• German native language skills, both spoken and written, and good command of English
• Experience collaborating with and influencing stakeholders across departments
• Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi)
• Ability to interpret data and derive actionable insights
• Strong project management and quantitative skills
• Be based in Germany

Responsibilities

• Develop and drive thought leadership to position YouGov as a thought leader and trusted advisor in all sectors
• Play a role in developing and executing the Account-Based Marketing strategy in DACH to increase revenue and share of wallet
• Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts
• Increase awareness of YouGov’s brand and leading products & services across the DACH region, one of our largest markets using tactical marketing activities
• Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness
• Represent DACH Field Marketing, developing internal positioning and driving advocacy throughout the business

Preferred Qualifications

• Proven success in managing in-person and digital events to drive measurable demand
• Expertise in developing and optimizing account-based marketing campaigns to acquire new clients

Benefits

• 27 days of annual leave per year to begin with (will increase with service up to 36 days per year)
• Designated day off for rest and recharge
• The DeutschlandTicket scheme which allows you to purchase public transport tickets all over Germany (usually €58 however through the company its €9)
• Option to work abroad for up to 30 days in a calendar year
• Access to numerous courses for career development
• Employer contribution of 15% towards private pension or direct insurance (BAV)
• Flexibility to work in the office, hybrid, or fully remote