Marketing Manager, Commercial

Summary

Join Fivetran as a Marketing Manager, Commercial and drive brand awareness, demand, and pipeline for the commercial business segment. You will support North American sales teams through impactful marketing programs. This role requires a results-oriented professional with B2B lead generation expertise in the SMB market. The position is full-time, based in Denver or Oakland (preferred) or remotely in the US. You will develop and execute lead generation strategies, manage marketing programs, and collaborate with cross-functional teams. Success in this role demands strong communication, data analysis, and project management skills.

Requirements

• 5+ years experience in B2B marketing with a focus on the small-to-medium business market
• Proven track record of success in developing and executing lead generation programs for the SMB market
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Responsibilities

• Develop and execute a comprehensive SMB lead generation strategy to drive brand awareness, demand, and pipeline
• Work closely with teams across Marketing to formulate and execute targeted, multi-channel programs, using a mix of inbound and outbound marketing tactics to generate high-quality leads for Sales
• Manage program execution for influencer marketing, email marketing, events, sales plays and more
• Work closely with operations and sales development to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates
• Closely monitor KPIs and metrics to measure program effectiveness and monitor progress to targets. Analyze data to optimize programs and demonstrate ROI to senior management
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and segment-specific content plans
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results

Preferred Qualifications

Event management experience

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents