Insights Marketing Manager

Summary

Join Zappi's marketing team as an Insights Marketing Manager and leverage the Zappi platform to conduct research, analyze data, and create impactful marketing campaigns. You will be responsible for leading all research initiatives, collaborating with cross-functional teams, and translating data into actionable insights. This role requires a strong background in market research, excellent analytical skills, and the ability to communicate effectively. The ideal candidate thrives in fast-paced environments and is detail-oriented. Zappi offers a competitive salary, unlimited holidays, flexible working arrangements, and comprehensive benefits, including health insurance, mental health days, and professional development opportunities. The company fosters a positive and inclusive work environment, recognized for its excellence and commitment to diversity.

Requirements

• Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation
• Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy
• Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights
• Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment
• Experience in applying insights to support demand generation, customer retention, and product marketing strategies
• Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives
• Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media
• Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner
• A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines
• Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research

Responsibilities

• Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends
• Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives
• Develop and manage a mix of ongoing and reactive research programs to provide timely insights
• Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization
• Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns
• Create clear and concise reports on research findings to inform marketing strategies and campaigns
• Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership
• Conduct meta-analysis across customer data to uncover broader market trends and insights
• Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics
• Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives

Preferred Qualifications

Experience with self-serve research platforms and familiarity with advertising and innovation research will be advantageous

Benefits

• Salary range $80,000 - 85,000 per annum. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• Three company-paid mental health day of rest every year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks