Marketing Manager, Commercial

Summary

Join Fivetran as a Marketing Manager, Commercial, and drive brand awareness, demand, and pipeline for the commercial business segment in North America. You will support sales teams through impactful marketing programs. The ideal candidate is results-oriented with B2B lead generation expertise in the SMB market. This full-time position is based in Denver or Oakland (preferred) or remotely in the US. You will develop and execute lead generation strategies, manage marketing programs, collaborate with cross-functional teams, and analyze data to optimize performance. Fivetran offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years experience in B2B marketing with a focus on the small-to-medium business market
• Proven track record of success in developing and executing lead generation programs for the SMB market
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Responsibilities

• Develop and execute a comprehensive SMB lead generation strategy to drive brand awareness, demand, and pipeline
• Work closely with teams across Marketing to formulate and execute targeted, multi-channel programs, using a mix of inbound and outbound marketing tactics to generate high-quality leads for Sales
• Manage program execution for influencer marketing, email marketing, events, sales plays and more
• Work closely with operations and sales development to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates
• Closely monitor KPIs and metrics to measure program effectiveness and monitor progress to targets. Analyze data to optimize programs and demonstrate ROI to senior management
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and segment-specific content plans
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results

Preferred Qualifications

Event management experience

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents