Marketing Manager - Digital Lead Generation

Summary

Join StraighterLine, a leading provider of affordable online courses, as a Marketing Manager to support digital marketing initiatives for its early childhood education brands. Lead end-to-end campaign execution, focusing on state-level partnerships, strategic corporate accounts, and institutional outreach. Responsibilities include managing multi-channel digital campaigns, creative design, website optimization, email marketing automation, landing page development, paid social media and SEM, sales enablement, and performance reporting. The ideal candidate possesses 4+ years of B2B digital marketing experience, a bachelor's degree, and proficiency in various marketing tools. This is a 100% remote role with quarterly in-person collaboration opportunities.

Requirements

• 4+ years of digital marketing experience with a B2B lead generation focus
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Demonstrated experience as a marketing generalist with strength in digital design and campaign execution
• Proficient in: HubSpot (workflows, email marketing, reporting)
• Salesforce Marketing Cloud
• Salesforce CRM
• Unbounce or similar landing page platforms
• Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, and SEO tools like SEMrush or Ahrefs
• Proven ability to manage external vendors, freelancers, and contractors
• Strong communication and collaboration skills with a proactive, self-driven work style

Responsibilities

• Lead multi-channel digital campaigns to support B2B lead generation across CCEI and ProSolutions Training
• Collaborate cross-functionally with Sales and Product teams to align marketing initiatives with organizational goals
• Manage external resources (freelancers, agencies, vendors) to supplement internal capabilities when needed
• Own the visual execution of marketing materials including landing pages, email templates, digital ads, and sales enablement collateral
• Use strong design skills to create brand-consistent, conversion-focused content in tools like Canva, Adobe Creative Suite, or similar
• Manage brand websites to ensure accuracy, SEO optimization, and effective lead capture
• Monitor performance using Google Analytics, HubSpot, and other tools
• Execute segmented B2B nurture campaigns using HubSpot and Salesforce Marketing Cloud
• Build drip campaigns, optimize subject lines and CTAs, and ensure compliance with marketing preferences and regulations
• Build and optimize landing pages using Unbounce or comparable tools
• Conduct A/B and multivariate testing to improve conversion metrics
• Plan, execute, and optimize paid social advertising campaigns across LinkedIn, Meta, and other relevant platforms
• Manage search marketing (Google Ads, Bing) budgets, keywords, and ad copy to generate qualified inbound leads
• Develop marketing collateral tailored to state agencies, educational institutions, and strategic enterprise partners
• Collaborate with Sales to deliver tools that accelerate lead conversion and improve outreach impact
• Track and report on campaign performance, budget utilization, and lead conversion
• Present insights and make data-informed recommendations for ongoing optimization

Preferred Qualifications

Familiarity with state agencies, education institutions, or strategic partnerships

Benefits

• 100% remote role with quarterly in-person collaboration opportunities
• Generous time off policies, 13 public holidays
• Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
• 401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
• Six weeks paid parental leave
• Free StraighterLine courses for you and your family members