Marketing Manager II

Summary

Join Instacart's Performance Marketing team as a skilled performance marketer with significant experience in performance marketing channels. This role involves overseeing the performance of acquisition channels across the US and Canada, playing a key role in analysis, problem-solving, and strategic suggestions. You will collaborate with various Instacart teams and partners, including Meta and Google, to implement cutting-edge marketing technologies. The position offers the chance to make a rapid impact and work in a fast-paced, dynamic environment. Instacart offers a flexible work approach, allowing employees to choose their work location. Competitive compensation and benefits are provided, including equity grants.

Requirements

• At least 5 years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (such as Google/ Meta)
• You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels
• You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness
• You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently
• You understand how to strategize effectively around goals
• Precision and multitasking in deadline-focused environments come naturally to you
• Bachelor’s degree

Responsibilities

• Oversee substantial budgets across performance marketing channels such as Paid Social and Shopping, with expertise in product feed management
• Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment
• Collaborate extensively with internal cross function teams and external agencies to fine-tune media purchasing, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently
• Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC
• Generate channel forecasts and deliver budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights
• Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests
• Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration
• Bringing your creative experience and marketing insights to boost our strategies
• Independently and proactively troubleshoot and resolve campaign issues

Preferred Qualifications

• Prior experience working with large product catalogs (10K+ SKUs)
• Prior experience with CPG product marketing
• You are proficient in interpreting web and app data across multiple platforms and have had experience improving measurement and tracking
• Experienced partnering with in house product, engineering, & measurement/ data science teams
• Experience working in the on-demand economy
• Experience in a startup or high-growth company
• SQL experience

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants
• $135,000 — $150,000 USD (CA, NY, CT, NJ)
• $130,000 — $144,000 USD (WA)
• $124,000 — $138,000 USD (OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI)
• $113,000 — $125,000 USD (All other states)