Marketing Manager, Social Media, Influencers & PR

Summary

Join Cricut as the French Social Media, Influencer, and PR Manager to spearhead the brand's growth in France. Reporting to the Sr. Marketing Manager Europe, you will collaborate with various teams and agencies. Key responsibilities include developing and executing social media and influencer marketing strategies, managing PR campaigns, and analyzing performance. Success hinges on expanding Cricut's reach and engagement within the French market. The role requires proven experience in social media and influencer management, a strong understanding of the French market, and excellent communication skills. Remote work is expected.

Requirements

• Proven experience in social media & influencer strategy & management
• Strong understanding of the French market and cultural nuances
• Excellent communication and relationship-building skills
• Comfortable working remotely only and in an international team
• French language skills must be at native speaker level
• English language skills must be at a confident and fluent level, both written and spoken

Responsibilities

• Build a 3-month rolling calendar for social media channels (Facebook, Instagram, YouTube, TikTok, Pinterest) incorporating user-generated, influencer, and Cricut-created content, adhering to strategic guidelines
• Upload content to social media channels and adjust content asset templates
• Coordinate the local agency for sourcing and shooting content
• Provide the paid digital team with top-performing local content to boost
• Grow social media platforms, increase awareness, and retain/educate the current follower base
• Supervise monthly and quarterly reports and identify optimization strategies for the next quarter
• Adapt and implement a comprehensive influencer social media strategy aligned with international strategy and brand/market objectives
• Manage the local influencer agency to develop and execute influencer marketing campaigns to enhance brand awareness, drive engagement, and encourage purchases
• Track ROI and other relevant KPIs using Klear and the local agency
• Manage the local PR agency to implement strategic PR campaigns to generate positive media coverage and enhance brand perception
• Help coordinate onboarding, training sessions, and sample shipments
• Review media alerts and communications sent to journalists

Preferred Qualifications

• Passion for crafting, DIY and Cricut
• Knowledge of Canva or other tools to create assets