Senior Influencer Marketing Manager

Summary

Join Automattic as a Senior-Level Influencer and Creator Manager to lead and evolve influencer and social content strategy across all Automattic brands. This role blends relationship building, campaign management, and creative partnership, managing influencer campaigns and collaborating with the PR & Social Team. The ideal candidate understands how creators shape brand perception, identifies trends, and translates insights into effective strategies. This is a fully remote, fast-paced, creative position requiring self-motivation and assertiveness. If you enjoy storytelling, cross-team collaboration, and making a global impact, this is the perfect opportunity. The salary range is $100,000-$180,000 USD, paid in local currency, and may exceed this range based on potential contribution.

Responsibilities

• Partner with the PR & Social Team and Influencer Marketing Team to shape overall workflow for partnered and influencer content for all Automattic social channels
• Set the strategy for the Automattic Influencer Program, under the Influencer Team, and manage outreach for influencers
• Collaborate with relevant marketing and product teams on what we post, when we post it, and why we are posting
• Use storytelling and trend insights to reach and engage multiple audiences
• Design and manage campaigns that support product launches, influencer growth, and brand visibility
• Discover, recruit, and maintain long-term relationships with influencers across YouTube, Instagram, TikTok, and LinkedIn, and cultivate a network that spans community members/Evangelists within specific brands to household names in social media
• Develop brand-specific campaign strategies and creative briefs catered to every business unit
• Manage contracts, timelines, content calendars, approvals, and payments
• Track and report on engagement, conversions, CPA, and other KPIs
• Represent Automattic at events like WordCamps, creator events, and division meetups, and help PR & Social teams collaborate with correlated marketing teams to tell a social-first story via influencer that's tailored to each brand

Benefits

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy