Yottaa is hiring a
Marketing Operations Associate in United States

Summary

The job is for a Marketing Operations Associate at Yottaa, responsible for coordinating the production of marketing content, managing marketing automation tools, and analyzing campaign performance. The candidate should have a Bachelor's degree and 1-2 years of experience in marketing operations, preferably in a B2B SaaS environment.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 1-2 years of experience in marketing operations, preferably in a B2B SaaS environment
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Strong analytical skills and experience with performance metrics and KPIs
• Excellent communication and collaboration skills, with a proven ability to work effectively with internal teams and external partners
• Self-motivated and able to work independently in a dynamic and fast-paced environment

Responsibilities

• Coordinate the end-to-end production process for marketing content, ensuring timely delivery of high-quality materials
• Collaborate closely with internal teams and external agencies to streamline content creation and distribution workflows
• Operate and manage marketing automation tools and applications, optimizing them for successful campaign execution across multiple channels
• Monitor, analyze, and report on campaign performance, providing insights and recommendations to improve effectiveness and ROI
• Assist Revenue Operations in managing the marketing technology stack, ensuring optimal integration and functionality of all platforms
• Maintain a calendar of marketing activities and campaigns, ensuring all stakeholders are informed and aligned
• Develop and implement processes and guidelines to improve operational efficiency within the marketing team
• Stay updated with the latest trends and best practices in marketing operations and technology

Preferred Qualifications

• Strong understanding of marketing automation tools such as Pardot, HubSpot, Marketo, Salesforce Marketing Cloud
• Familiar with Marketing Technology tools such as Salesforce CRM, 6Sense, Gong, etc
• Experience in data management and segmentation
• Familiarity with A/B testing methodologies
• Knowledge of email marketing best practices and ability to implement them effectively
• Basic HTML knowledge for testing purposes
• Experience building and maintaining customer journeys within marketing automation platforms