Marketing Operations Lead

Summary

Join Headway's Marketing Operations team as the Marketing Operations Lead (Campaign Operations) and play a pivotal role in acquiring and converting tens of thousands of therapists. You will own and optimize marketing processes, ensuring flawless campaign execution across various channels. This role demands operationalizing marketing campaigns, building automation frameworks, and optimizing systems for scale. Collaboration with Marketing, Creative, and RevOps teams is crucial for efficient go-to-market strategies. The ideal candidate possesses 3-5+ years of Marketing Operations experience, expertise in Marketo and Salesforce, and a detail-oriented approach to managing complex processes. You will be responsible for building operationally efficient processes from scratch and thrive in dynamic environments. This position offers a chance to significantly impact accessible mental healthcare.

Requirements

• You have 3-5+ years of Marketing Operations experience
• You are a subject matter expert for operational excellence, and have expertise in Marketo and Salesforce
• You have experience with various event tooling (ex., Zoom, Splash, LiveEvent, ON24, iCapture, etc) and landing page systems (ex., Unbounce)
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You thrive in the unknown and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives

Responsibilities

• Execute Scalable Campaigns: Lead the end-to-end execution of marketing programs, ensuring timely delivery and flawless execution across channels
• Enforce Tracking & Governance: Ensure proper UTM tracking and enforce Salesforce campaign governance for consistent reporting and attribution
• Establish QA Processes: Develop and enforce robust quality assurance standards to ensure operational excellence and campaign accuracy
• Build & Optimize Nurture Programs: Design complex, automated email nurture flows and continuously iterate to improve conversion performance
• Manage Event Technical Operations: Own the technical setup and execution of both online and in-person marketing events, ensuring seamless experiences
• Oversee List Management: Create and manage compliant, efficient list import processes to support targeted campaign execution
• Training: Develop training materials and documentation to empower marketers with self-serve campaign capabilities
• Optimize Ticketing Workflow: Manage and improve the Marketing Ops ticketing system (e.g., JIRA) to streamline requests and accelerate campaign launch cycles
• Evaluate Campaign Performance: Monitor and report on campaigns performance and impact

Preferred Qualifications

• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• You are Marketo Certified

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development