Marketing Operations Lead

Coalition, Inc. Logo

Coalition, Inc.

💵 $150k-$180k
📍Remote - United States

Summary

Join Coalition, a leading Active Insurance provider, as a Marketing Operations Manager and drive our tech stack and operations into the future. You will define the Marketing Operations roadmap, own Coalition’s marketing tech stack, and lead a marketing ops team. The ideal candidate possesses extensive experience in marketing operations, marketing automation systems (Marketo and Salesforce), data analysis, and team management. You will be responsible for managing data integrity, campaign execution, and lead management. This role offers a competitive salary, comprehensive benefits, and the opportunity to work in a fast-paced, innovative environment.

Requirements

  • Bachelor's Degree is required
  • 7+ years of marketing operations experience at a fast-growing company
  • 2+ years of management experience
  • Experience operating marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools
  • Excellent project management and communication skills
  • Strong analytical skills and business acumen
  • Proficiency in analyzing, setting priorities, and solving complex problems effectively
  • Exceptional verbal and written communication skills
  • Outstanding work ethic and sense of ownership and accountability
  • Obsessive attention to detail
  • Comfort with change in a fast-paced startup environment

Responsibilities

  • Define the Marketing Operations roadmap, lead adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success
  • Own Coalition’s marketing tech stack; manage the strategy, evaluation, strategic implementation, and maintenance of tools and technologies. Marketo and SFDC experience required
  • Lead a marketing ops team that is passionate about high quality results and collaborates cross-functionally with business and sales operations
  • Monitor and maintain data integrity and health within marketing systems of record. Manage, grow, and audit marketing database to power analytics, contact and account augmentation, and drive targeting and segmentation work
  • Support the execution of marketing campaigns by driving coordination across various marketing functions. Own the systems and processes related to Coalition’s buyer's journey through campaign management
  • Define lead management and scoring criteria and operationalize the process through marketing automation systems. Collaborate with Marketing and Sales Operations to ensure an efficient and comprehensive lead routing process
  • Oversee the evolution of measurement framework to measure marketing effectiveness, campaign execution, and spend allocation decisions. Work with cross-organization teams to develop analytics and build visibility across program performance

Preferred Qualifications

  • Proficiency in data analysis/visualization tools (Looker) is a plus
  • Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing

Benefits

  • 100% medical, dental and vision coverage
  • Flexible PTO policy
  • Annual home office stipend and WeWork access
  • Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
  • Competitive compensation and opportunity for advancement

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