Marketing Strategy & Operations Lead

Summary

Join The Motley Fool's Member Marketing team as a dynamic leader driving strategy and execution of marketing campaigns. Lead the creation of direct-response marketing campaigns to boost engagement and revenue, overseeing end-to-end execution and ensuring seamless integration of creative, technical, and performance elements. Design and run A/B and multivariate tests to optimize campaign performance, championing AI tools for personalization and automation. Collaborate with cross-functional teams, stay ahead of digital marketing trends, and leverage internal tools for greater efficiency. Maintain a member-centric approach, ensuring the right offers and content are delivered effectively. The ideal candidate possesses a growth mindset, strong direct-response marketing experience, and a keen eye for detail.

Requirements

• A growth mindset with a strong track record in direct-response marketing, ideally with both strategic and operational experience
• You know how to move the needle
• A keen eye for detail and a high bar for quality—you're the first to catch typos, bugs, or inconsistent messaging
• Proven experience running performance-driven campaigns and interpreting results to inform decisions
• Strong organizational skills and the ability to juggle multiple projects without losing sight of the big picture
• Excellent communication and collaboration skills—you bring people together to get things done
• A proactive, solutions-oriented mindset with the initiative to improve processes and deliver results
• 5+ years’ experience in a performance marketing role, preferably in the investing or personal finance space
• Strong understanding of online marketing channels including social media, display, SEM, and native advertising
• Deep knowledge of direct response marketing principles and best practices
• Proven ability to run successful online marketing campaigns, owning performance and optimizing to hit objectives and budgets
• Excellent analytical and quantitative skills with a passion for data and performance metrics
• Ability to synthesize research, competitive analysis, and marketing insights into scalable customer acquisition strategies
• Clear and effective communicator who can confidently share results, test plans, and ROI with stakeholders at all levels
• Entrepreneurial, self-starter mindset with a strong customer focus and a bias toward action

Responsibilities

• Lead the creation of direct-response marketing campaigns that drive engagement and revenue
• Turn member insights, business priorities, and creative ideas into high-performing initiatives across upsell, cross-sell, and retention efforts
• Oversee end-to-end campaign execution, ensuring all creative, technical, and performance elements come together seamlessly
• Use tools, systems, and collaboration to deliver consistent, high-quality work at scale
• Design and run A/B and multivariate tests to validate ideas and optimize campaign performance
• Continuously iterate on what works, using analytics and feedback loops to drive improvement
• Champion the use of AI tools like ChatGPT and our internal platforms to boost personalization, productivity, and scale
• Look for opportunities to automate, streamline, and future-proof our marketing operations
• Partner with designers, developers, data analysts, legal, and leadership to align on goals, prioritize initiatives, and execute cross-team projects effectively
• Stay on the cutting edge of digital marketing and direct-response strategies
• Be the one to bring fresh, bold ideas to the table and pilot new approaches with an R&D mindset
• Become a power user of proprietary internal tools alongside Braze, Jira, Google Analytics, and Tableau
• Leverage these tools for greater insight, efficiency, and impact
• Keep the member experience at the heart of your work
• Ensure we’re delivering the right offers and content, in the right format, at the right time

Preferred Qualifications

• Familiarity with HTML/CSS and content management systems is a plus
• Experience with (or eagerness to explore) AI tools and automation to boost scale and creativity

Benefits

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity