Marketing Operations Lead

Summary

Join Headway and help transform mental healthcare! As the Marketing Operations Lead, you will be instrumental in managing and enhancing Headway's provider marketing operations and technological infrastructure. Your responsibilities include optimizing marketing processes for therapist acquisition and conversion, integrating marketing technologies, streamlining lead flow, and refining lead scoring models. You will also maintain data quality and drive improvements in funnel conversion and pipeline efficiency. This role requires 3-5+ years of Marketing Operations experience with expertise in marketing automation and CRM systems. Headway offers a competitive compensation package, including health and wellness benefits, retirement savings, equity, and a work-from-home stipend.

Requirements

• You have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
• You have a deep understanding of marketing automation tools ( Marketo ) and CRM systems ( Salesforce )
• You have familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You are extremely comfortable with a broad marketing tech stack
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Responsibilities

• Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
• Partner with RevOps to streamline and optimize end-to-end lead flow processes
• Build, implement, and refine lead scoring models to improve qualification accuracy
• Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
• Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits

Preferred Qualifications

• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• Hands on experience with LeanData, Outreach, Chilipiper
• You are Marketo Certified

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development