Marketing Operations Specialist

Summary

Join Fleetworthy's dynamic marketing operations team as a detail-oriented and analytical Marketing Operations Specialist. Reporting to the Senior Manager, Marketing Operations, you will support marketing systems, reporting, and data management to drive impactful marketing strategies. A key focus is data validation and maintaining high data quality. The ideal candidate possesses a passion for learning, a data-first mindset, and enjoys solving complex problems creatively. This role offers the opportunity to contribute significantly to the company's marketing success. The compensation range is up to $55,000 USD yearly.

Requirements

• Minimum of 2 years of marketing operations or analytics experience
• Proficiency in Salesforce and Microsoft Excel (e.g., advanced functions like pivot tables, data normalization, macros, etc.)
• Experience with Marketo
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Exceptional attention to detail and ability to work in a fast-paced environment
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills

Responsibilities

• Ensure the accuracy, consistency, and cleanliness of marketing data and system processes across platforms
• Conduct regular audits and implement processes to maintain data integrity
• Identify and resolve data discrepancies or errors proactively
• Generate, analyze, and distribute regular and ad-hoc marketing reports
• Provide actionable insights from data to optimize marketing strategies
• Maintain dashboards and reporting tools for key performance metrics
• Prepare executive-ready presentations to communicate insights and progress on key initiatives
• Work with Salesforce CRM data to ensure clean data and efficient processes
• Support Marketo marketing automation needs as-needed, ensuring campaigns are set up, executed, and measured effectively
• Assist with integrating and maintaining data visualization tools like Tableau

Benefits

Compensation Range Up to $55,000 USD Yearly