Remote Marketing Operations Specialist

Summary

The job is for a Marketing Operations role in a tech startup that focuses on maximizing the utilization of various tools like HubSpot, Segment, Gong, Vitally, Zoom, Zapier, and Stripe. The role involves creating harmony among these tools, developing marketing campaigns, automating processes, monitoring performance metrics, designing forms and dashboards, providing training to team members, and staying current with new features and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or related field
• HubSpot Certification required
• Proven experience working with HubSpot and other marketing technology tools such as Segment, Gong, Vitally, Zoom, Zapier, and Stripe
• Deep understanding of marketing and sales processes and the ability to leverage technology to support these
• Excellent analytical skills with the ability to interpret and utilize data for decision-making
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication skills with the ability to train and support team members

Responsibilities

• Maximize the utilization of HubSpot and other integrated tools across the organization
• Develop, implement, and manage marketing campaigns within HubSpot
• Create and manage sales campaigns with a keen focus on integration and alignment with marketing efforts
• Develop automated processes, workflows, and communications for both marketing and sales within the tool ecosystem
• Monitor, analyze, and interpret performance metrics and insights from HubSpot and other tools to inform decision-making and report on ROI
• Design and implement HubSpot forms for lead generation and customer engagement
• Develop custom dashboards for different teams within HubSpot and other tools, ensuring relevant data is easily accessible
• Provide training and support to team members on the functionalities and best practices of HubSpot and other tools

Preferred Qualifications

Experience integrating HubSpot with other platforms and systems is a plus