Marketing Operations Specialist

Summary

Join Figment, a leading provider of Web3 blockchain infrastructure solutions, as a Marketing Operations Specialist. You will manage and optimize the marketing tech stack (Pardot, Salesforce, Google Analytics, WordPress), develop and refine marketing workflows, and execute A/B and multivariate testing. Responsibilities include building marketing dashboards, implementing lead scoring, collaborating with the content and sales teams, and troubleshooting technical issues. This is a full-time, remote position aligned with the Eastern Time Zone. Figment offers competitive benefits, including 100% remote work, extended health benefits, parental leave, a home office stipend, and professional development opportunities.

Requirements

• Proven experience with B2B marketing operations, particularly using Pardot and Salesforce
• Skilled in Google Analytics, with the ability to analyze and report on campaign performance
• Proficient in managing and optimizing WordPress for content marketing purposes
• Strong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions
• Expertise in email marketing campaign design, execution, and reporting
• Highly analytical and detail-oriented, with a knack for problem-solving
• An excellent communicator who thrives in a cross-functional, remote-first team
• Self-motivated and comfortable working independently, with the ability to prioritize multiple projects

Responsibilities

• Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress
• Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team
• Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions
• Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact
• Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline
• Collaborate with the content team to optimize WordPress pages for campaign performance and tracking
• Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team
• Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations
• Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency

Preferred Qualifications

• Experience implementing advanced lead scoring and nurturing strategies in Pardot
• Familiarity with data visualization tools
• Basic knowledge of SQL for custom reporting and data analysis
• A background or interest in blockchain, Web3, or crypto ecosystems

Benefits

• 100% remote-first environment
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• A competitive bonus (based on company performance) that is distributed bi-annually
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!