Marketing Operations Specialist

Summary

Join Cloudbeds, a leading hospitality platform, as a Marketing Operations Specialist! This role is based in LATAM/Europe and focuses on optimizing marketing processes using Pardot and Salesforce. You will be responsible for monitoring lead flow, advising on campaign optimization, and supporting integrations with various tools. Success in this position requires strong analytical skills, attention to detail, and excellent teamwork. Cloudbeds offers a remote-first culture, flexible working schedules, and an open Paid Time Away policy. The company boasts numerous awards and a commitment to diversity and inclusion.

Requirements

• 2+ years experience of managing MAP (Marketing Automation Tools) like Account Engagement ( aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks
• 2+ years of Salesforce experience
• Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified
• Ninja-like efficiency in Excel/Spreadsheet
• Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM)
• Experience in data hygiene and Merging and Deduplication Strategy in MAP and CRM
• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
• Medium experience with analyzing marketing data
• Exceptional oral and written communication skills (both instructional and Informational business writing)
• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
• A great team player!
• 2-3 Years of experience

Responsibilities

• Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce
• Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups
• Coordinating and supporting integrations with third-party apps, plugins, and tools. (Qualified, Groove, Chilipiper, LeanData, Rattle)
• Assisting in identifying and resolving data anomalies and errors; maintaining a high level of data integrity
• Supporting the team in daily troubleshooting, bug fixing, and end-user support
• Providing system administration support, especially related to user permissions, custom objects, and workflows
• Creating and maintaining documentation on processes, policies, application configuration, and help-related materials
• Working closely with other teams to capture and identify business requirements for CRM implementation

Preferred Qualifications

• Salesforce Admin or Pardot Consultant certification
• Experience with Tableau CRM Analytics
• Account Engagement (Pardot) Certified and Salesforce Admin
• Hubspot certifications

Benefits

• Flexible working schedules
• Open Paid Time Away policy
• Opportunity to travel and work remotely
• Access to professional development, including manager training, upskilling and knowledge transfer