Senior Marketing Operations Specialist

Summary

Join CloudTalk, a Series B SaaS company, and contribute to impactful marketing projects. Work with sales and marketing teams to drive revenue growth and reach $100M ARR. As a Sr. Marketing Operations Specialist, you will streamline marketing processes, analyze campaign performance, and enhance operational efficiency. This role offers personalized coaching, a supportive team environment, and a vibrant global network. The position is 100% remote or hybrid from various office locations. CloudTalk offers a comprehensive benefits package.

Requirements

• 2-4 years in marketing operations, preferably in a B2B SaaS or tech environment
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce or HubSpot)
• Ability to interpret complex data, identify trends, and communicate insights effectively
• Hands-on experience with A/B testing, data segmentation, and campaign performance improvements
• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment

Responsibilities

• Manage and optimize the marketing automation platform (HubSpot) to enhance campaign performance and generate a strong inbound pipeline
• Analyze marketing data to track KPIs, campaign effectiveness, and customer acquisition funnels, sharing actionable recommendations with the team
• Maintain data integrity, quality, and segmentation of inbound and self-serve leads to support targeted marketing strategies
• Work closely with Sales, Product, and other teams to align marketing efforts with business goals
• Continuously improve lead generation, scoring, and nurturing programs to boost conversions
• Develop and execute email marketing campaigns aimed at nurturing leads and retaining customers, aligning with sales objectives
• Oversee external vendor relationships and ensure smooth functioning of marketing technology platforms
• Create detailed documentation for processes, A/B testing frameworks, and performance reporting to drive consistent improvement

Benefits

• 1-1 Coaching sessions with our resident communications advisor
• Leaders Academy & Learning and Development Budget
• Unlimited Paid Time Off
• Volunteering Days
• Flexible working hours & hybrid work
• Home office budget
• MacBook for work
• Recharge Fridays once per quarter
• Fitness Allowance
• Referral bonuses
• Virtual & physical team buildings
• Company merchandise