Marketing Programs and Events Specialist

Summary

Join Quisitive's Marketing team as a Programs & Events Specialist and contribute to high-impact events and marketing activities across North America. This role involves coordinating 30–40 events annually, supporting campaign execution, and managing various B2B marketing events. You will collaborate with subject matter experts, sales, and Microsoft contacts. Responsibilities include event logistics, promotion, and post-event reporting, as well as supporting campaign delivery, content creation, and lead management. The ideal candidate has 2–5 years of B2B marketing or event coordination experience, excellent communication and organizational skills, and the ability to work independently and as part of a team. A bachelor's degree or equivalent experience is required. Familiarity with the Microsoft ecosystem and B2B tech marketing is preferred.

Requirements

• 2-5 years of experience in B2B marketing or event coordination
• Comfortable owning logistics while also contributing to strategy and storytelling
• Excellent multitasker with strong attention to detail and organization
• Confident communicator and collaborator across departments and partners
• Knowledge of B2B email and event best-practices
• Ability to take ownership of assignments and work independently or in a team to accomplish goals
• Ability to successfully handle multiple work streams and embrace change in a fast-paced and dynamic environment
• Ability to maintain composure and professionalism while managing deadlines and shifting priorities
• A promoter of trust and teamwork
• Excellent presentation, interpersonal and verbal/written communication skills
• Strong problem solving, decision making, time management and organizational skills
• Commitment to quality work
• Ability to travel when required (minimal)
• Bachelor’s degree or equivalent experience

Responsibilities

• Lead or support 2–4 events per month (webinars, conferences, roundtables)
• Coordinate logistics including vendor management, booth and venue orders, registration setup, and budget tracking
• Collaborate with subject matter experts, sales, and Microsoft contacts to select topics and speakers, manage agendas, and facilitate speaker and event team readiness
• Support event promotion across email, web, digital, and social channels in partnership with the demand generation team
• Ensure seamless pre- and post-event execution including attendee tracking, lead processing, and reporting on KPIs
• Maintain internal event calendars and budgets, and contribute to planning meetings with marketing and sales stakeholders
• Support campaign delivery by building or QA'ing event assets (emails, landing pages, forms, confirmation/follow-up content)
• Collaborate with SMEs to produce event-related content like presentation decks, recap blogs, and highlight videos
• Manage list segmentation and journey setup in Dynamics 365 Marketing
• Track lead engagement across events and campaigns and share insights with sales for timely follow-up
• Help ensure campaigns are launched on schedule and fully aligned to event goals and KPIs
• Support the channel and demand generation team in other campaign tasks

Preferred Qualifications

• Familiarity with the Microsoft ecosystem (Teams, Dynamics, Azure, etc.)
• Experience in B2B tech, cloud, or professional services marketing
• Familiarity with video editing and creation
• Understanding of lead scoring, sales handoff workflows, or ABM practices