Channel Marketing Specialist

Summary

Join KnowBe4 as a Channel Marketing Specialist and implement marketing strategies through channel partners. You will collaborate with sales and partners to plan joint marketing activities, execute campaigns to recruit and enable partners, and manage partner marketing within budget and deadlines. This role requires strong communication, collaboration, and time management skills. You will nurture relationships with internal stakeholders and stay updated on industry best practices. KnowBe4 offers competitive compensation and a wide range of benefits, including company-wide bonuses, employee referral bonuses, adoption assistance, tuition reimbursement, and more. The position is open to applicants in the US only.

Requirements

• A minimum of 2 years experience in channel marketing, specifically with a focus on supporting a network of partners
• Proficient in Salesforce customer database
• Strong verbal and written communications
• Familiarity with channel partner business and operations, including revenue and pipeline principles
• High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements
• Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
• Excellent time management and organizational skills
• Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners
• ���Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback whilst executing consistently at a high level

Responsibilities

• Plan and manage partner marketing activities within budgetary guidelines and deadlines
• Execute strategic partner marketing programs with extreme ownership, attention to detail and commitment to tracking success
• Partner with regional partner strategy team, channel sales, and field marketing to support partner growth plans
• Coordinate logistics for partner-focused webinars, workshops and regional events including traveling for on-site support as needed
• Nurture and build strong relationships with internal stakeholders including channel sales, partner program office, field marketing and other marketing team members
• Stay in the know about channel and marketing best practices

Preferred Qualifications

• Experience in the IT Security or SaaS technology industry a plus
• Previous experience with partner marketing funding/MDF programs preferred
• Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent a plus
• Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• A relaxed dress code