Marketing Solutions Architect

Summary

Join Twin Health, a leading digital health company revolutionizing healthcare, as a Marketing Solutions Architect. You will lead the design, implementation, and optimization of our marketing technology stack, collaborating with cross-functional teams. This role demands deep expertise in martech tools like Google Tag Manager, Salesforce, and Braze. You will be responsible for integrating marketing platforms, optimizing data processes, and troubleshooting system issues. The ideal candidate possesses a Bachelor's degree in a related field, 5+ years of experience, and strong technical and communication skills. Twin Health offers a competitive compensation package, comprehensive benefits, and a flexible remote work environment.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or a related field. An advanced degree is a plus
• Proven experience (typically 5+ years) in digital marketing technology, systems integration, or a similar role
• Deep expertise with martech tools including, but not limited to, Google Tag Manager, Salesforce, Braze, HubSpot, and similar platforms
• Strong experience with digital marketing platforms, marketing automation, CRM systems, and analytics tools
• Familiarity with data integration, API development, and cloud-based architectures
• Experience in web technologies, mobile applications, and content management systems
• Excellent troubleshooting skills and a strong analytical mindset
• Ability to interpret complex data and technical challenges to deliver clear, actionable solutions
• Excellent written and verbal communication skills
• Proven ability to work effectively with both technical and non-technical stakeholders

Responsibilities

• Design and implement scalable digital marketing solutions that integrate seamlessly with our existing technology ecosystem
• Develop long-term strategies for digital marketing technology that align with overall business objectives
• Lead the integration of various marketing platforms (e.g., marketing automation, CRM, analytics, content management), ensuring data consistency and streamlined workflows
• Leverage tools like Google Tag Manager, Salesforce, Braze, HubSpot, and additional martech solutions to support campaign tracking and customer engagement
• Collaborate with IT and development teams to ensure robust system architecture and proper implementation of marketing solutions
• Work closely with the marketing team to understand and translate campaign requirements into technical solutions
• Optimize data collection, segmentation, and reporting processes to support data-driven decision-making
• Identify system inefficiencies or integration issues across the marketing technology stack and lead efforts to resolve them
• Continuously monitor digital marketing solutions for performance, scalability, and security, recommending necessary improvements
• Serve as the technical liaison between marketing and IT teams to ensure clear communication and alignment on project goals
• Document technical architectures, integration points, and process flows for current and future reference
• Stay abreast of emerging digital marketing trends and technologies
• Evaluate and implement new tools and platforms that can enhance our digital marketing capabilities
• Additional duties as assigned

Preferred Qualifications

• Industry certifications in digital marketing platforms or technologies
• Experience in a fast-paced digital technology agency or large enterprise health tech environment
• Familiarity with agile methodologies and project management tools
• B2B2C experience preferred

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan
• The compensation range for this position is $120,000-$145,000 annually