Marketing Specialist

Summary

Join CD PROJEKT RED's Global Brand Marketing team as a Marketing Specialist focusing on the Chinese market. You will support marketing campaigns, adapt global strategies for local relevance, and collaborate with regional partners and internal teams. This role involves managing key business partners, monitoring market trends, and providing insightful reporting. Opportunities for growth into a senior role are available. The position offers a remote-first work model with a preference for candidates in Shanghai or surrounding areas. The company provides various benefits, including flexible working hours, training opportunities, and a comprehensive relocation package.

Requirements

• 3-4 years of experience in marketing roles (agency or in-house), with exposure to the Chinese market
• Fluency in Mandarin and English (written and spoken)
• Proficiency in Google Suite/MS Office; familiarity with local analytics tools is a plus
• Basic understanding of China’s digital ecosystem, social media platforms, and cultural trends
• Basic knowledge of China’s advertising regulations and media landscape
• Strong organizational skills with the ability to manage multiple tasks and deadlines
• Eagerness to learn, adapt, and grow within a fast-paced global organization
• Collaborative mindset with excellent communication skills
• Problem-solving aptitude and a proactive approach to challenges

Responsibilities

• Support planning and execution of marketing activations and partnerships in China, ensuring cultural relevance and alignment with brand values
• Assist in adapting global marketing strategies to local market needs, including adjustments for consumer behavior, digital platforms (e.g., WeChat, Weibo, Bilibili, Douyin, Heybox, Rednote), and regulatory considerations
• Work as the main point of contact for various CD PROJEKT RED departments, such as brand, creative, legal, PR, community, and production team in all CN marketing-related projects
• Be responsible for account management of key business partners, for example, distributors, marketing & media agencies, media outlets or local content creators
• Monitor regional trends, competitor activities, and performance metrics to identify opportunities for optimization
• Provide actionable insights and reporting to senior team members to refine strategies and tactics
• Assist in coordinating approvals, budgets, and timelines for regional projects

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Interest or experience in gaming, entertainment, or tech industries
• Exposure to partnership management or influencer collaborations in China

Benefits

• Flexible working hours — start your workday anytime between 8:00 and 10:00 AM
• A welcome pack filled with goodies — to help you feel right at home once you join the team
• Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• Merch — gifts for newborn rebels and regular chances to nab some cool swag!
• Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives
• Psychological care — free mental health support and various well-being webinars
• Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world
• Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings: it’s all covered
• Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements, helping out with translations if needed, and much more — we have dedicated teams to help make sure that all you need to feel right at home is taken care of
• Polish lessons for foreign employees — and for your spouse or partner, too
• Paid Leave — from 20 to 26 days of holiday for every team member per year, paid sick leave, and paid maternity & paternity leave