Marketing Specialist, Email Marketing

Summary

Join Outreach, a leading AI Sales Execution Platform company, as an Email Marketer and play a key role in developing and executing email marketing strategies. You will be responsible for creating engaging email content, managing email lists, analyzing campaign performance, and ensuring compliance with data protection regulations. The ideal candidate will have a bachelor's degree in a related field, 2+ years of experience in email marketing, and proficiency in Marketo. This role offers a competitive salary, benefits, and a flexible work environment. Outreach values diversity and inclusion and encourages applications from all backgrounds. The position is open to remote work within the US.

Requirements

• A bachelor’s degree in marketing, communications or a related field
• 2+ years of experience as an email marketer or a marketing role
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance
• Proficiency in Marketo
• Being accustomed to A/B testing
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights
• Creative thinking and the ability to develop engaging email content
• Strong attention to detail and organizational skills
• Ability to work effectively in a fast-paced and deadline-driven environment

Responsibilities

• Work with the marketing team to develop and execute strategic email marketing plans and strategies
• Identify target segments, define campaign goals and determine optimal frequency and timing of sending emails
• Ensure the accuracy and hygiene of the email database, maintain opt-in practices and comply with data protection regulations
• Collaborate with cross-functional teams, including design, content and MOps, to align email marketing efforts with broader marketing initiatives
• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior
• Design visually appealing email templates that are responsive across devices and browsers
• Identify opportunities for email optimization and implement A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

Preferred Qualifications

• Outstanding copywriting and editing skills to craft engaging email content
• Familiarity with CRM integration systems and customer segmentation
• Understanding of email deliverability and reputation management
• Knowledge of email personalization and dynamic content strategies
• Relevant certification in email marketing or related fields

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military