Marketing Specialist

Summary

The job is for a remote Marketing Coordinator/Specialist who will execute digital marketing strategies, manage email campaigns, collaborate with design teams and influencers, and maintain the company's website. A Bachelor's degree in Marketing, Communications, or a related field and proven experience in digital marketing are required.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in digital marketing or a related role
• Proficient in digital marketing tools and platforms, including Klaviyo, Shopify, and Canva
• Excellent organizational and multitasking skills
• Strong written and verbal communication skills
• Ability to collaborate effectively with team members and external partners
• Detail-oriented with a proactive approach to problem-solving

Responsibilities

• Execution of digital marketing strategies set forth by the marketing director
• Create meeting agenda and notes for bi-weekly marketing meetings with clients
• Update communication via slack with teammates
• Be proficient with digital marketing tools such as Klavyio, shopify, canva, apps, tools etc
• Basic understanding of usage of the ChatGPT tool
• Collaborate with the design team/Influencers to produce high-quality marketing materials
• Manage email marketing campaigns, including list segmentation and A/B testing
• Handle the day-to-day management of the company's website, including updates and optimizations
• Maintain direct communication and serve as the right hand to the lead operator

Preferred Qualifications

• Preferred, to have a basic understanding on Conversion Rate Optimization (CRO)
• Organization and coordination of products to be sent to influencers for social posts