Marketing Specialist

Summary

Join SimSpace as a Marketing Specialist and play a pivotal role in bridging creativity with organization. Collaborate with a dynamic team to coordinate and execute diverse events, from virtual webinars to in-person conferences. This comprehensive role encompasses event strategy, planning, execution, outreach, and post-event evaluation. You will enhance SimSpace's brand presence, deliver measurable results, and make a tangible impact on our growth. This hands-on position offers the chance to create meaningful experiences for attendees and yourself. SimSpace offers a competitive and comprehensive benefits package.

Requirements

• 3+ years with event planning and coordination
• 2+ years in lead qualification and prioritization
• Experience with HubSpot or similar CRM platforms is required
• Willingness to travel required. Travel is expected approximately 40-50% of the time , primarily domestic, some international, with occasional extended trips based on business needs
• Flexibility to adapt to travel schedules, including evenings and weekends, when events require
• Knowledge of attendee engagement tracking methods
• Ability to use digital analytics platforms for ROI analysis
• Proven track record in boosting brand visibility at industry events
• Demonstrated success in developing marketing strategies for event promotion
• Experience in increasing participation by creating interactive activities
• History of successfully managing event logistics for trade shows and conferences
• Experience designing and executing booth, table, and event space layouts tailored to event-specific needs including experience in Adobe Creative Cloud
• Proven ability to engage prospects and customers through pre- and post-event outreach campaigns including but not limited to experience drafting marketing emails and social media posts
• Strong understanding of marketing and sales integration processes to ensure seamless event tracking and follow-ups
• Demonstrated ability to analyze event data, track conversion rates, and measure long-term event impact to inform future strategies
• Experience monitoring event budgets, managing costs, and delivering insights on financial efficiency

Responsibilities

• Take charge of organizing logistics for trade shows and conferences, ensuring all schedules, timelines, and staff assignments are skillfully managed for smooth event execution
• Design and implement comprehensive booth, table, and event space layouts tailored to the unique requirements of each event, ensuring a cohesive and engaging experience that aligns with the event’s objectives and SimSpace's brand identity
• Take ownership of pre- and post-conference outreach efforts, including engaging prospects and customers to drive attendance and participation at our events. Ensure outreach campaigns are strategically designed to meet pre-determined numbers, effectively building anticipation and maximizing event success
• Leverage our established marketing and sales integrations and processes to seamlessly manage the tracking, prioritization, and execution of pre-event preparations and post-event follow-ups, ensuring alignment and efficiency at every stage
• Efficiently qualify and prioritize leads generated from attendee engagement to provide the sales teams with actionable contacts and owning the nurture of others
• Develop interactive/creative processes and activities to boost participation and coordinate with team members for a consistent brand message
• Analyze event data to deliver valuable insights on return on investment, aiding in strategic decision-making for future events
• Monitor event costs in relation to the budget and report on the findings. Track follow-up activities and measure conversion rates to evaluate the long-term impact of our events

Benefits

• Compensation. Base salary range: $75,000 - $90,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions
• Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
• Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health
• Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match
• Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members
• Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments
• Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success
• Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program
• Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals
• Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development
• Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community
• Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details