Creator And Influencer Marketing Specialist

Summary

Join Darkroom's Growth Marketing Department as a Creator Associate and contribute to the management of content creator and influencer marketing campaigns across a diverse client roster. This fully remote role, open to candidates in Brazil and South Africa, supports teams working in US Eastern Standard/Daylight Time. You will support the Creator Marketing Manager in executing tasks, from sourcing UGC and influencer content to negotiations and creative brief building. The ideal candidate possesses 3+ years of relevant experience in influencer marketing management and a proven track record of end-to-end campaign management. This position requires strong project management, communication, and analytical skills, along with experience using discovery/automation platforms. Darkroom offers competitive salaries and various perks, including unlimited vacation, a remote-first culture, equity incentives, profit-sharing, and flexible parental leave.

Requirements

• 3+ years of relevant experience in influencer marketing management (not including internships)
• Proven track record of end-to-end creator and influencer campaign management (strategy development, influencer discovery, outreach, rate negotiations, campaign reporting, and analysis)
• Understanding of how UGC and influencer content can drive conversions, through organic, paid, and boosted reach
• Confident communication skills with experience in influencer/talent/creator communication, relationship-building & negotiation skills
• Strong project management skills: Capable of managing multiple creator and influencer campaigns across a variety of clients at one time while effectively meeting deadlines
• Experience with discovery/automation platforms used to source, evaluate, and manage influencer relationships (Aspire, Grin etc.)
• TikTok campaign ideation, creative planning, and analysis are a must
• Proven ability to work productively in autonomous and team settings alike
• Experience using data and metrics to measure impact, drive actionable results, and determine areas of opportunity and improvement
• Strong relationship-building and interpersonal skills with experience maintaining creator and influencer contacts/networks
• Someone who thrives in a startup environment where responsibilities and projects may shift at a moment’s notice
• A creative mind who can bring innovative, consumer mindset-oriented ideas to the table for growing brand presence and awareness
• Strong attention to detail and excellent verbal, written, and presentation-oriented communication skills

Responsibilities

• Support and implement one-time and/or recurring campaigns — supporting everything from content creator and influencer discovery to outreach, negotiation, and creative deliverable management
• Ideate innovative strategies and look for trends on social and digital platforms, such as TikTok, Instagram, and other social channels
• Source, onboard, negotiate and manage content creator and influencer relationships & campaign deliverables
• Build and distribute creator and influencer-facing creative briefs and contracts, and review content to ensure it meets stakeholder expectations
• Use best practices to utilize influencer content to drive performance, conversions, and boosted reach through the use of paid media ad spend (whitelisting, repurposing content on brand’s accounts, and boosted posts)
• Manage clients’ budgets, and allocate spending across different channel strategies to meet and fulfill a full-funnel strategy
• Balance strategy work with execution tasks such as talent seeding, negotiations, projections, tracking, and attribution
• Actively work with our clients in determining influencer opportunities that align with their brand strategy for future months and quarters
• Collaborate with Darkroom’s Performance Marketing teams to learn what content performs best in advertisements, make whitelisting recommendations, and create a feedback loop for future campaign improvements
• Work cross-departmentally to analyze social media/content marketing data and build reporting decks/presentations to client stakeholders and assess performance, areas for scale, and effectiveness against internal KPIs

Benefits

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
• Finances, growth, and retirement: Equity incentives, and a profit-sharing opportunity so we can help you save as the company grows
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance