Stafi is hiring a
Marketing Specialist

Summary

The job is for a Digital Marketing Specialist who will develop and manage the company's digital marketing strategy, focusing on SEO, SEM, Google Ads, and Meta Ads campaigns. The candidate should be fluent in English and Spanish, have experience with Google Search and Display campaigns, retargeting, email marketing platforms like Mailchimp, and proficiency in various marketing channels.

Requirements

• Efficient multitasking abilities
• Comfortable working in a fast-paced environment
• Bachelor’s degree in marketing, advertising, or communications (experience may supplement education)
• Past work experience in marketing coordinator roles is a plus
• Proven experience in SEO, SEM, and Email Marketing roles
• Solid understanding of SEO principles and tools (Google Analytics)
• Hands-on experience with Google Ads, Meta Ads, and Mailchimp
• Strong analytical and communication skills
• Advanced proficiency in English (C1 or C2)

Responsibilities

• Develop and lead SEO, SEM, Google Ads, and Meta Ads campaign strategies
• Create and schedule advertising campaigns utilizing various marketing channels and techniques
• Implement marketing strategies by analyzing previous and existing campaigns
• Contribute to the development and execution of the company’s brand strategy
• Prepare monthly marketing reports tracking ROI (Return-On-Investment)
• Inform the management staff about ongoing marketing campaigns and initiatives on a weekly basis
• Create and manage Google Ads and Meta Ads campaigns
• Implement retargeting strategies for both Google and Meta platforms
• Update the company's social media accounts (LinkedIn, Facebook, Instagram, and YouTube)
• Research and monitor competitors' marketing strategies
• Monitor the marketing budget and expenses
• Collaborate with the CEO and Advertising team
• Maintain the company's website and publish relevant blog posts as necessary
• Assist in the occasional drafting of press releases
• Manage the company's public relations, including contacting journalists through press releases and community outreach
• Categorize and collect existing media featuring the company and its employees
• Conduct keyword research and implement on-page/off-page optimization strategies
• Monitor website performance using analytics tools
• Collaborate with content creators to integrate SEO best practices
• Plan, execute, and optimize email marketing campaigns for engagement and conversions, utilizing Mailchimp
• Design and create compelling email templates

Benefits

• Biweekly payments, free of deductions from our end
• Long-term work relationship perspective
• Fully remote job, 40 hours per week, with 2 days off
• Paid vacation time and recognition of US holidays
• Mental health support and work-life balance culture
• Collaborative and inclusive work environment
• Free training and continuous improvement programs