Marketing Specialist

Summary

Join WIN, a leading proptech company, as a Marketing Specialist – Brand & Digital! This role demands a results-oriented and creative individual passionate about brand building, performance analysis, and innovative campaign development. You will develop and execute impactful marketing campaigns across various channels, analyze campaign data to optimize strategies, and collaborate with the team to craft compelling brand messaging. The ideal candidate possesses strong analytical and communication skills, proven experience in digital marketing, and a proactive approach to testing and innovation. This is a critical role offering opportunities for growth and professional development within a high-performing team.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field
• 3-5+ years of proven experience in digital marketing with a focus on social media strategy, analytics, and performance marketing
• A natural curiosity to ask "what’s working and why?" and a proactive approach to research, learn, and apply insights
• Ability to interpret metrics, identify opportunities, and create A/B testing strategies to optimize performance
• Strong writing and verbal communication skills, with an eye for quality and detail in content
• A proven ability to brainstorm innovative ideas and implement them effectively
• Proficiency in marketing tools and platforms, including analytics dashboards, SEO tools, and content management systems
• A hands-on, disciplined, and integrity-driven approach to work. Ability to thrive both independently and collaboratively

Responsibilities

• Develop and execute high-quality campaigns for social media, email, and web that drive measurable results and elevate the brand
• Regularly monitor, test, and analyze campaign data, including engagement rates, conversions, and ROI, to optimize strategies
• Stay naturally curious and proactive by evaluating campaigns in other industries, identifying trends, and experimenting with creative approaches
• Work with the broader team to craft impactful, on-brand messaging that resonates across target audiences
• Support and train team members, including WIN franchise owners, to execute campaigns effectively. Act as a strategic advisor for local marketing initiatives
• Continuously test and refine campaigns, messaging, and formats to find innovative ways to engage customers and grow the audience
• Ensure the brand voice, tone, and aesthetics remain cohesive across all digital and offline touchpoints

Benefits

• Work in a high-performing, collaborative environment that values curiosity, creativity, and excellence
• Gain opportunities for growth and professional development in a fast-paced, innovative team
• Make a measurable impact by driving exceptional brand engagement and results
• Enjoy a competitive salary and benefits package