Sales & Event Marketing Specialist

Summary

Join Madison Avenue Consulting, a remote-first Salesforce partner, as our Sales & Event Marketing Specialist. You will lead event strategy, marketing execution, and field outreach for two brands: Madison Avenue Consulting (services) and Pulse (product). This hybrid role requires event planning, branding, and cross-functional collaboration. Responsibilities include planning industry event presence, overseeing booth design, collaborating with sales on promotional activities, and supporting the Pulse product team with messaging and event presence. The ideal candidate has 3+ years of B2B marketing or event management experience in the Salesforce ecosystem. This role offers the chance to shape marketing for a growing partner and ISV, influence product messaging, travel to key events, and work with a collaborative team.

Requirements

• 3+ years in B2B marketing or event management, ideally in the Salesforce ecosystem
• Prior experience supporting or marketing a Salesforce ISV, PDO, or Consulting Partner is highly valued
• Skilled at organizing field events, managing logistics, and coordinating internal stakeholders
• Comfortable attending events, building on-site relationships, and supporting live presentations
• Strong understanding of Salesforce partner dynamics and event structures (e.g., World Tour, Dreamforce)
• Familiar with tools like Salesforce CRM, HubSpot, or other marketing automation platforms

Responsibilities

• Plan and coordinate presence at industry events, Salesforce World Tours, Basecamps, and Dreamforce
• Oversee booth design, collateral creation, shipping logistics, and brand consistency for services
• Collaborate with Sales to organize Lunch & Learns, QBRs, and webinars promoting our service capabilities
• Work with BDRs to execute post-event follow-up campaigns and manage lead pipelines in Salesforce CRM
• Support the Pulse Product Strategy team with messaging, branding, and event presence
• Attend Salesforce Tower Lunch & Learns and product-focused events to evangelize Pulse
• Collaborate with Product and Sales Engineers to coordinate demos and gather market feedback
• Assist with crafting product narratives, competitive positioning, and success stories tailored to healthcare providers
• Maintain alignment with Salesforce Partner Managers to increase visibility and influence within Salesforce sales teams

Preferred Qualifications

• Existing relationships with Salesforce AEs, RVPs, or Partner Managers
• Experience in healthcare or health tech marketing, especially in home care or behavioral health
• Proven ability to deliver strong brand messaging across product and service lines
• Ability to produce light graphic or content materials for event promotion

Benefits

• Help shape the marketing presence for a growing Salesforce Partner and ISV
• Influence product messaging and partner engagement from the ground up
• Travel to key events and be at the front line of our client and partner relationships
• Work closely with a fun, mission-driven, and collaborative team across the U.S