GHD is hiring a
Marketing Strategist Associate

Summary

The job description is for an experienced marketing professional to lead the development and execution of a marketing strategy for Global Atlantic’s Independent Channel Annuity Sales, reporting to the VP of Channel Marketing.

Requirements

• A bachelor’s degree in marketing, communications, business or related field is required
• 5+ years of related experience. Experience in sales and marketing of annuity products is required

Responsibilities

• Define and execute marketing strategy to support continued growth in Individual Markets Independent sales channels
• Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic
• Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance
• Manage projects from idea development, execution, approval, deployment and analysis
• Utilize data and analytics to drive insights, optimize marketing strategies, and measure success
• Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches
• Partner across marketing team to create digital and print collateral and Financial Professional communications in order to execute product/channel initiatives
• Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meet proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use

Preferred Qualifications

• Ability to develop strong working relationships with sales partners
• Ability to understand and simplify complex products, sales concepts and strategies
• Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources
• Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics
• Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer
• Excellent written, verbal and interpersonal communication skills
• Strong organizational skills and keen attention to detail
• Problem-solving skills, professionalism and judgment
• Ability and desire to work in a dynamic, fast-paced environment
• Ability to mentor other team members toward achieving a shared goal

Benefits

• Base salary range is $77,000 — $146,500 USD. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives
• Global Atlantic’s total rewards package includes educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage
• Global Atlantic is active in its communities: New York, Boston, Hartford, Indianapolis, Batesville, Des Moines, Berwyn/Wayne, Bermuda
• Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family