SmartBug Media is hiring a
Marketing Strategist in Worldwide

Summary

The job at SmartBug Media is for a Marketing Strategist who will serve as strategic client account leads, manage teams, develop marketing strategies, and grow client relationships. This role requires 4+ years of experience in building comprehensive digital marketing campaigns, strong understanding of marketing automation tools like HubSpot, Marketo, or Pardot, and excellent client management skills.

Requirements

• 4+ years of experience building comprehensive digital marketing campaigns
• Strong understanding of the capabilities of marketing automation (hands-on expertise with HubSpot, Marketo, and/or Pardot is a plus)
• Mature and calm client management with a strong video presence
• Curiosity and a strong desire to continually grow and learn
• A strong strategic thinker who is comfortable talking to senior executives
• Track record of building multi-channel campaigns that yield substantial results
• Demonstrated ability to think creatively and create campaigns based on customer requirements
• Passion for data and how to use it to identify marketing opportunities
• Love of marketing and the role that digital and inbound marketing plays in company growth
• Critical thinking skills and the desire to lead
• Proven relationship-building skills and client communication experience
• Strong work ethic with a positive and enthusiastic attitude
• Strong understanding of all social media platforms
• Strong working knowledge of search engine optimization
• Working knowledge of email marketing best practices and CAN-SPAM compliance
• Great writing and communication skills
• Proficiency in Microsoft Office or Google Sheets

Responsibilities

• Work with senior client marketing executives to develop goals and the marketing strategies that will achieve them with a strong focus on ROI
• Lead the discovery and onboarding of new clients including persona development, creation of the customer journey, and development of the overall marketing plan
• Develop marketing plans and lead a team of Marketing Specialists and cross-functional marketers to execute
• Present monthly reports, Quarterly Business reviews as well as additional strategic recommendations based on a strong understanding of performance data and the next steps in growing your clients’ digital performance
• Train and mentor 1-2 Marketing Specialists by building career development plans and preparing them for a Marketing Strategist role
• Grow and deepen client relationships by having a strong understanding of their industry and business model and by presenting strategic opportunities to expand retainer scope and enhance customer value
• Collaborate with sales in the new business process to ensure new clients have a clear understanding of their potential engagement
• Consult with clients to define their marketing technology stack and implement marketing automation tools such as HubSpot, Marketo, or Pardot
• Proactively manage the profitability and growth of your portfolio of clients
• Stay informed about inbound marketing industry developments and be able to utilize these developments to your client's benefit

Preferred Qualifications

Experience working remotely in similar roles is strongly preferred

Benefits

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Unlimited sick time
• 4 week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spend plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBugaPalooza
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire
• Salary is DOE (Depending on Experience)