Marketing Technology

Summary

Join LastPass as the Head of Marketing Technology and lead the scaling of the marketing technology stack. This role will drive data-driven marketing strategies, enhance customer experiences, and optimize marketing operations through innovative technical solutions. The ideal candidate is a technical leader with expertise in software development, marketing tools, and a deep understanding of marketing operations, particularly in high-velocity B2C and B2B business models.

Requirements

• Experience in a role developing, integrating and architecting MarTech stack with Leadership experience in with B2C & B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration
• Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc), CRM (ex: Salesforce) and global enrichment platforms (ex: ZoomInfo, Lusha, Cognism, etc)
• Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization
• Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels
• Ability to work independently and as part of a team in a fast-paced, dynamic environment
• Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization
• Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals
• Strong analytical and problem-solving skills, with a focus on delivering business value
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels
• Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices
• Familiarity with APIs, ETL processes, and data pipelines
• Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc

Responsibilities

• Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth
• Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy
• Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals
• Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions
• Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well-informed decisions when using them
• Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity
• Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack
• Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders
• Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals

Benefits

• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility