Head of Marketing

Summary

Join Talentful as their commercially-driven Head of Marketing (Mat-leave Cover) to lead and execute the global marketing strategy during a key phase of transformation and growth. You will own demand generation, oversee brand, events, and content strategy, and manage a high-performing internal team and freelance talent pool. This hands-on leadership role demands thriving in a fast-paced, performance-oriented environment and building a pipeline and awareness through strategic marketing execution. The role involves leading a team of 4 internal marketers, managing freelance contractors, developing multi-channel demand generation campaigns, optimizing performance marketing, and working closely with sales and leadership teams. You will oversee campaign analytics and reporting, own the marketing budget, and ensure brand consistency. Talentful offers a competitive salary (150k-200k USD) and a comprehensive benefits package.

Requirements

• Have proven track record as a Marketing Director or Head of Marketing in a high-growth B2B environment (ideally recruitment, talent, or professional services)
• Expertise in demand generation and performance marketing, with measurable outcomes
• Experience managing and developing high-performing teams and external contributors
• A confident strategist who can move from vision to execution, balancing big-picture thinking with operational excellence
• Strong understanding of marketing tools and platforms ( e.g., HubSpot, LinkedIn Ads, Google Analytics)
• Exceptional communication and stakeholder management skills
• Results-driven with a bias for action and data-informed decision-making

Responsibilities

• Own and execute the global marketing strategy to drive qualified leads and brand engagement, aligned with business goals
• Lead and mentor a team of 4 internal marketers (across content, social, CRM, and events)
• Manage and coordinate a network of freelance contractors and agencies to scale output and quality across key campaigns
• Develop and manage multi-channel demand generation campaigns focused on acquisition and revenue contribution
• Optimize performance marketing, including paid social, SEO, email, and ABM programs
• Work closely with sales, community, and leadership teams to ensure marketing efforts are aligned with commercial priorities
• Oversee campaign analytics and reporting, using data to continually test, refine, and improve marketing ROI
• Own the marketing budget, making smart, efficient decisions about spend and resources
• Ensure brand consistency and effectiveness across all touchpoints globally

Benefits

• Learning & development
• Flexible working
• Hybrid or Remote work to suit your lifestyle - we trust our people
• Healthcare options
• From employer contributions to health insurance
• Wellness allowance contributions
• Improve either your physical, financial, or mental health with our monthly stipend
• Global co-working
• Deskpass memberships for everyone in our team to work globally on-demand
• Enhanced parental leave
• 14 weeks paid maternity & 3 weeks paid paternity after 1 year service
• Retirement plan
• Matched pension contributions or 401(k) plan to start saving