Martech Engineer

Summary

Join WillowTree as an Adobe MarTech Engineer and empower Fortune 500 companies to achieve their digital transformation goals using the Adobe Experience Platform. You will lead complex integrations across various client apps and MarTech tools, create technical documentation, and train clients on maximizing their mobile growth stack. This hybrid or remote role requires advanced knowledge of Adobe Experience Platform applications and other MarTech tools. You will manage marketing service engagements, analyze data, and develop relationships with technology vendors. WillowTree offers a supportive culture, professional development opportunities, and competitive benefits.

Requirements

• Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform
• EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position
• Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Google Cloud Platform, BigQuery, etc.) and BI tools (e.g., Looker), and advanced reporting
• Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization
• Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role
• Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills
• Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem
• Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
• Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure
• Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, and Adobe Campaign, and advise on technical and operational best practices
• Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem
• Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• Dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits