Senior Director, Business Development

Summary

Join WillowTree as a Senior Director, Business Development - Marketing Services, and oversee the growth of existing and new accounts. Leverage existing relationships to introduce WillowTree's services and identify expansion opportunities. Build relationships with key decision-makers and coordinate with internal leaders. Develop and implement a strategic business development plan, achieving revenue targets. This role offers a work-from-anywhere or hybrid option with frequent travel. The position requires deep experience in a digital product agency and strong leadership skills.

Requirements

• Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems
• Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts
• Strong leadership and people management skills paired with experience leading multi-disciplinary teams
• Track record of success in driving revenue growth in the Marketing Services industry
• Deep understanding of the digital marketing landscape, including trends, technologies, and platforms
• Deep understanding of software development and nuances of delivering world-class user experiences
• Demonstrated experience running large engagements with Fortune 500 clients or equivalent
• Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
• Strong knowledge of marketing technology products and modern digital marketing operations
• Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning

Responsibilities

• Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives
• Identify, qualify, and pursue new business opportunities within the Marketing Services domain
• Build and maintain strong relationships with key decision-makers at existing and potential clients
• Develop and execute targeted sales campaigns and initiatives
• Achieve and exceed business development revenue and profitability targets for the Marketing Services practice
• Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities
• Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year
• Source and lead the successful pursuit of new logos
• Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts
• Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients
• Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts
• Participate in inbound new business pitches as required
• Contribute to thought-leadership articles that will be posted on WillowTree’s website
• Help keep Growth Marketing and Adobe services data fully up to date in Salesforce
• Creation and management of SOWs for assigned clients
• Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights

Preferred Qualifications

Master’s Degree in Business Administration

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• Dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits