Growth Marketing Director

Summary

Join WillowTree as an Adobe Growth Director and become a senior-level expert on MarTech projects using the Adobe ecosystem. You will manage multiple high-value engagements, guide teams through marketing best practices, and drive positive commercial impact. Responsibilities include owning WillowTree's Adobe practice, managing projects and teams, and mentoring a team of 3-7 people. The role requires extensive experience with the Adobe Experience Platform and various digital marketing tools. This hybrid or remote position offers a competitive salary, benefits, and opportunities for professional development. Location flexibility is available in several US cities or remotely with expected travel.

Requirements

• Experience with several relevant platforms within the Adobe Experience Platform ecosystem: Adobe Real-time CDP, Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics
• Advanced knowledge of various digital marketing tools and channels, including analytics, attribution, ad serving, CDPs, push/SMS/in-app, email marketing, social media
• Developed and led multi-phase projects with various client partners across industries
• Talent management experience including hiring, performance management, and leadership development for diverse teams
• An excellent writer with phenomenal communication and storytelling skills
• Expertise with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, testing & optimization, etc
• Demonstrated success in planning and deploying integrated digital marketing or communications campaigns to drive acquisition, increase retention, and improve customer lifetime value (CLV)
• Ability to travel onsite to our office locations and clients (estimated 3-5 business days per quarter)

Responsibilities

• Advances WillowTree's Adobe practice in alignment with a comprehensive and compelling vision; develops structures and ceremonies to track measurable progress against bringing that vision to fruition
• Leverages extensive in-platform experience to own tool implementation, integration, or execution projects within the Adobe stack (including Real-time CDP, Adobe Campaign, Journey Optimizer, Marketo Engage, Adobe Analytics, or Customer Journey Analytics)
• Operates as a strategic and supportive consultant for clients while driving growth processes, innovative marketing trends, and an evolutive approach to delivery
• Elevates Adobe stack expertise across the practice by crafting and presenting training materials for team members, including platform skills and delivery best practices
• Manages multiple projects and teams by providing strategic direction, marketing expertise, and in-platform execution in support of approximately $3M to $5M in revenue
• Identifies expansion opportunities and supports sales/contract discussions when pursuing increased engagement based on outstanding client needs
• Nurtures relationships with client stakeholders to align on project priorities, generate positive business outcomes, and serve as an intermediary for continuous feedback
• Responsible for the successful delivery of projects in their portfolio while coaching account leads to operate autonomously, on time, and within scope
• Provides oversight, coaching, and strategic guidance to multiple client teams, including mentorship of a team of 3-7 people in a managerial capacity, while supporting larger practice-level staffing discussions and interviewing efforts across the Growth team
• Dedicates time to supporting broader practice OKRs and strategic initiatives outside their client teams to elevate and evolve the Growth team’s service offerings
• Collaborates with team members around solutions while acting as a conduit of support to more senior members in the practice

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• Dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits