Media Buyer

Summary

Join BAD Marketing, a leading Growth Marketing Agency, as a Google Media Buyer specializing in local lead generation for the automotive industry. You will be responsible for developing and executing digital media campaigns, optimizing client funnels, analyzing data, and reporting on campaign performance. This role requires 2+ years of experience in Google Media Buying, a strong understanding of lead generation and digital marketing, and the ability to manage multiple accounts simultaneously. You will be part of a supportive team with dedicated account managers, landing page builders, and technical support. BAD Marketing offers competitive benefits, including comprehensive health insurance, unlimited PTO, paid holidays, and opportunities for professional development.

Requirements

• 2+ years of experience conducting Google Media Buying activities
• Strong understanding of Google lead generation and digital marketing
• Managed 20+ lead generation accounts at the same time
• Strong verbal and written communication skills
• Must be comfortable with constant changes that come with operating in a fast-paced environment
• Attention to detail is a must. Paying attention to the details of the task and ensuring completion accurately and in a timely manner
• Prior experience with Google-based local local lead generation strategies
• Familiarity with interpreting Google Analytics data to drive decisions

Responsibilities

• Conduct keyword research, craft compelling ad copy, and come up with creative ideas for campaign performance
• Continuously fine-tuning campaigns, setting benchmarks and suggesting exciting new tests for better results
• Stay up to date on any new trends to capitalize on new revenue opportunities to optimize client retention
• Use data-driven strategies to recommend to clients to meet clients objectives
• Make sure funnels/websites are not just ready, but perfectly polished and set up for incoming traffic
• You will be optimizing and experimenting with A/B tests on ad copy, images/videos, and funnels, all with the goal of surpassing performance goals
• Analyze Google media business and associated metrics daily to ensure client success, providing insightful synthesis, interpretation and action plans based on performance data, while also monitoring campaign performance, analyzing data, and delivering regular reports and insights to stakeholders
• Collaborate with internal teams to create cohesive campaigns across digital and social media platforms
• Measure and report performance of all digital marketing campaigns and assess against goals
• A good understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together and serve a brand’s purpose
• You will be expected to Manage and implement campaigns for up to 50 local business accounts with the majority of them being in the same Niche (Automotive Industry - mainly ceramic coatings)

Preferred Qualifications

Google ads certification is a plus

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results