Paid Media Buyer

Summary

Join Stingray Direct, a rapidly growing e-commerce company, as our Paid Media Buyer! You will manage and optimize digital advertising campaigns across various platforms like Google Ads and Microsoft Ads. This data-driven role requires A/B testing, utilizing analytics tools, and collaborating with internal teams. You'll oversee budgets, ensure compliance, and report on campaign results. The ideal candidate has 3+ years of experience managing substantial ad budgets and a proven track record of success in Native advertising. We offer a competitive salary, fully remote work, and excellent benefits.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• 3+ years of hands-on experience managing substantial ad budgets across Google Ads (Search, Display, Discovery, YouTube) and Microsoft Ads with proven success
• At least 2 years of experience executing Native advertising campaigns, ideally within the health supplement or related industries
• Advanced proficiency with Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel for detailed data analysis and reporting
• Exceptional analytical skills with the ability to interpret complex data into actionable insights
• Excellent written and verbal communication skills, capable of working collaboratively and independently
• Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously

Responsibilities

• Strategically develop, execute, and optimize advertising campaigns across Google Ads, Microsoft Ads, and Native platforms
• Perform extensive A/B testing on ad creatives, landing pages, messaging, and audience targeting to drive performance improvements
• Utilize analytics tools (Google Analytics,PowerBI) to continuously enhance campaign performance and efficiency
• Stay current on digital marketing trends, competitor strategies, advertising algorithms, and platform updates, proactively identifying opportunities for growth
• Collaborate effectively with internal creative, design, copywriting, and web development teams to deliver cohesive and high-converting advertising campaigns and landing pages
• Oversee budget allocation across advertising channels, closely monitoring performance metrics such as ROAS, CAC, conversion rates, and overall profitability
• Ensure campaign compliance with FTC guidelines and platform-specific advertising policies, proactively managing risk
• Regularly analyze and report on campaign results, providing actionable insights and recommendations to senior management and cross-functional stakeholders
• Foster and maintain strong relationships with external vendors, advertising platforms, and technology providers to maximize performance and efficiency
• Explore emerging advertising platforms and technologies, testing and implementing innovative approaches to maintain competitive advantage

Preferred Qualifications

• Familiarity with BI tools (e.g., Power BI) is highly desirable
• Entrepreneurial mindset, innovative thinker, proactive problem solver

Benefits

• Competitive Salary: $95,000 - $115,000 (based on experience)
• Fully remote working position
• Paid time off (PTO)
• Paid annual company holidays
• Your Birthday is a paid vacation day each year
• 100% Company paid base plan Medical, Dental, and Vision Insurance
• 100% Company paid base plan Life Insurance and Short-Term Disability Coverage
• Employer matching 401K participation
• We match your charitable contributions up to $2,500/yr
• Work from home (WFH) stipend of $100/month
• Free monthly employee product samples and discounts
• Fun company social and team building gatherings with travel provided
• Work/life balance
• Professional development opportunities
• Collaborative and innovative work environment