Programmatic Media Buyer

Summary

Join Townsquare Ignite as a Programmatic Media Buyer and contribute to the growth of their digital advertising platform. You will work closely with the Sales and Account Management team to deliver on client goals, managing programmatic campaigns and translating complex data into easy-to-read visuals. This role involves day-to-day campaign management, developing tactical executions aligned with advertising goals, and implementing them across multiple Demand Side Platforms (DSPs). The ideal candidate possesses strong programmatic buying experience, excellent analytical skills, and the ability to build and maintain client relationships. You will proactively identify creative solutions to optimize campaign performance and exceed client expectations.

Requirements

• 4-year college degree or comparable work experience required
• 2+ years of experience in programmatic media
• Extensive experience buying media through various DSPs
• Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator with experience leading interdepartmental projects
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• Advanced Excel skills

Responsibilities

• Perform hands-on analyses of programmatic (Display, Video, CTV, Native, etc) campaigns
• Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results
• Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance
• Provide insights and feedback on media buying platforms to improve functionality
• Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program