Media Buyer

Summary

Join C.A. Fortune, a leading consumer brands agency, as a Media Buyer and help drive engagement and sales for better-for-you CPG brands. You will manage paid media campaigns across various social, digital, and retail media channels, optimizing performance based on client goals. This fully remote position requires experience with CPG brands and managing budgets across multiple advertising platforms. You'll be responsible for campaign setup, execution, optimization, and reporting, collaborating closely with senior managers. The ideal candidate possesses strong analytical skills, attention to detail, and a passion for digital marketing. C.A. Fortune offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• Experience working with CPG brands is mandatory
• Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
• Ability to juggle many client projects simultaneously with little oversight
• Strong attention to detail and organization skills, paired with clear verbal and written communication
• Knowledge and passion for all things digital/social
• Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
• Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
• Comprehensive understanding of digital technology and terminology

Responsibilities

• Set up and deploy paid media campaigns across social, digital and retail media channels
• Manage campaign configuration, launch, and ongoing optimizations – including budget management, compiling creative assets/copy, and ad trafficking for: Social: Facebook, Instagram, TikTok, Pinterest, YouTube; Google: Paid Search, Demand Gen, Performance Max; Programmatic: Self-serve DSP, CTV, OOH; Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more
• Monitor performance trends daily to identify trends and optimize campaigns based on client goals
• Provide data and reporting dashboard support for monthly client reporting calls and internal staff meetings; input key insights regularly
• Analyze KPIs and provide recommendations for account improvement across channels
• Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
• Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward

Preferred Qualifications

• Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
• Experience working in or ability to learn retail media platforms
• Media Buying experience in previous roles
• Experience with SEO in addition to social/digital; retailer media expertise is highly desired
• Experience across a range of media platforms, plus the ability and desire to quickly learn the ones you haven’t worked in yet

Benefits

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility