Media Buyer

Summary

Join Fella & Delilah as their Elite Media Buyer and become a strategic cornerstone of their growth engine. You will be responsible for managing their multi-million dollar paid acquisition strategy, primarily focusing on Meta campaigns but also contributing to Google Ads. Your expertise in Meta's algorithm, creative strategy, and audience architecture will be crucial in driving breakthrough performance. You will also identify and test new acquisition channels, providing data-driven insights to influence company-wide strategy. This is a full-time remote role reporting to the Head of Growth and working closely with the CEO. The company offers competitive compensation, generous PTO, comprehensive medical insurance, and budgets for personal development and wellness.

Requirements

• Elite Meta Expertise : 5+ years scaling DTC brands on Meta platforms to $1M+ monthly spend while maintaining profitable ROAS. Demonstrated mastery of Meta's ad ecosystem with case studies showing successful scaling from 6 to 7+ figure monthly budgets for individual brands
• Proven Performance History : Verifiable track record of managing $2M+ monthly ad spend across channels with consistent delivery of acquisition targets and profitability metrics for high-growth DTC brands
• Strategic Budget Management : Experience owning multi-million dollar annual media budgets with responsibility for performance forecasting, spend pacing, and continuous ROAS optimization at scale
• Advanced Google Ads Proficiency : 4+ years successfully managing Google Ads campaigns across search, display, and video formats with demonstrable results in supporting and complementing primary Meta acquisition strategy
• Creative Performance Optimization : Expert understanding of creative strategy for high-volume accounts, including systematic testing methodologies that consistently produce winning ad concepts capable of driving performance at scale
• High-Growth Experience : Proven success driving customer acquisition during rapid scaling phases for DTC companies, with ability to maintain performance while significantly increasing spend month over month
• Vertical Expertise : Previous experience in relevant consumer sectors with transferable audience and acquisition knowledge applicable to our growth trajectory

Responsibilities

• Own Meta Campaigns
• Take over : Assume full responsibility for our $2M+ monthly Meta budget, relieving the Head of Growth from day-to-day management
• Scale : Identify opportunities to increase spend while maintaining or improving profitability metrics
• Fortify : Implement robust Business Manager and ad account architecture to mitigate risks, ensuring redundancy and continuity plans are in place to protect our advertising capabilities
• Optimize : Refine campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem
• Partner on Google Ads Strategy
• Collaborate : Work closely with our existing Google Ads specialist to align Meta and Google strategies for maximum synergy
• Share strategic insights and best practices from your Meta expertise to help scale our Google Ads performance to new heights
• Integrate : Ensure cohesive messaging and audience targeting across platforms to create seamless customer journeys
• In the near future
• Strategic Media Planning - Develop comprehensive media strategy with Meta at the core, supporting our ambitious growth targets through 2028
• Creative Direction - Partner with our in-house creative team to ensure ad assets are optimized for performance at scale across all platforms
• Explore Strategic Channels
• Identify : Evaluate potential new acquisition channels that could supplement our Meta-centric approach
• Test : Implement small-scale tests to assess viability before significant investment

Preferred Qualifications

• GLP-1/Healthcare Experience : Previous success scaling paid media for GLP-1 weight management or telehealth brands, with deep understanding of healthcare compliance requirements and messaging nuances in regulated environments
• Creative Direction : Experience collaborating with in-house and agency creative teams to develop high-performing ad concepts based on performance data and audience insights
• Media Mix Modelling : Proficiency with advanced attribution methodologies that accurately measure cross-channel impacts and inform strategic budget allocation decisions
• Executive Communication : Strong ability to translate complex marketing metrics into clear business impact narratives for leadership team and investors
• Team Leadership : Track record of building and developing high-performing paid media teams in fast-scaling DTC organizations
• Competitive Intelligence : Sophisticated understanding of competitive landscape monitoring and the ability to identify strategic opportunities ahead of market shifts

Benefits

• Compensation : $100-200kyr total compensation (salary + equity)
• Vacation : generous PTO with a yearly minimum (>2wks/yr)
• Remote : our team is fully distributed across the world and functions fully remotely
• Healthcare : comprehensive medical insurance
• Personal development : budget for books, courses, coaching
• Personal wellness : budget for gym, health apps