Senior Paid Social Media Buyer

Summary

Join Modernize, a QuinStreet division, and become our new Senior Paid Social Media Buyer! In this hands-on role, you will be responsible for creating and managing high-budget paid social campaigns across various ad networks. You will develop and scale direct response campaigns to drive performance and growth. The ideal candidate possesses expertise in paid social media buying, customer acquisition, and lead generation. This exciting opportunity offers a chance to contribute to a growing team with ambitious goals of expanding Paid Social into a $100M+ channel. The role requires strong analytical skills, creative thinking, and collaboration with cross-functional teams. A competitive salary, performance bonus, equity, and comprehensive benefits are offered.

Requirements

• Minimum of 3+ years experience in Social Media advertising with a proven track record of success in developing and executing Paid Social strategies, preferably in the lead generation space
• In-depth knowledge of Paid Social platforms and tools, including Facebook and TikTok
• Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions
• Experience in Performance Marketing is a must, preferably in financial services and/or home services
• Expertise with Microsoft Excel
• Understanding and knowledge of landing page design and optimizations
• Familiarity with direct response geared copywriting
• Creative thinking and problem-solving abilities, with a results oriented mindset and a drive for continuous improvement
• Strong interpersonal and collaborative capabilities, cross team collaboration is crucial

Responsibilities

• Develop, launch, optimize, and monitor Paid Social campaigns, managing the entire process from start to finish
• Ensure campaign alignment with QuinStreet objectives and KPIs
• Collaborate closely with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance
• Conduct in-depth competitive analysis to identify opportunities for new creative and advertorial testing
• Contribute to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested
• Provide regular reports and feedback to Director of Paid Social, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin
• Stay updated on industry trends and developments in Paid Social advertising, implementing innovative strategies to drive campaign success and maintain competitive advantage
• Consistently and proactively direct and launch new tests and experiments with the goal of further driving yield and margin
• A/B test ad copy, images/videos, and marketing funnels to improve campaign yield and margin
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks

Preferred Qualifications

Previous P&L management experience is preferred, but not required

Benefits

• Health care benefits
• Retirement benefits
• The amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Any other tax-reportable benefits