Media Buyer

Summary

Join IMPACT BRANDS as a remote Media Buyer (Google Ads) and contribute to a company impacting millions of lives globally. We offer a remote-first culture with a home office budget, health and wellness budget, and generous paid time off. You will plan, create, and manage Google Ads campaigns, develop custom audiences, collaborate with other departments, and continuously optimize campaign performance. This role requires a bachelor's degree, 2+ years of Google Ads experience, strong analytical skills, and excellent communication. We offer professional development opportunities, an achievement bonus, and access to our health and wellness products. Let's impact billions together!

Requirements

• Bachelor’s degree or higher in marketing, advertising, business, or a related field
• 2+ years of hands-on experience managing and optimizing Google Ads campaigns on platforms
• Strong understanding of audience segmentation and social media best practices to optimize conversions
• Familiarity with Google Analytics for tracking and analyzing campaign performance
• Excellent analytical, problem-solving, and creative thinking skills
• Strong interpersonal skills, with the ability to communicate effectively and collaborate with different teams
• Ability to work both independently and as part of a team
• A passion for social media, particularly in working with sports-related campaigns, with a commitment to staying up to date with the latest trends and innovations
• Demonstrate fluency in English

Responsibilities

• Plan, create, and manage ad campaigns on Google Advertising platforms
• Develop and utilize Custom Audiences to enhance campaign effectiveness
• Work cross-functionally with other departments, including the creative team, to ensure ad visuals and messaging align with campaign goals
• Research and test new audience segments and creative strategies to improve campaign results
• Continuously optimize and analyze the performance of advertising campaigns to meet KPIs
• Assist in the development, execution, and optimization of social media strategies from concept to launch
• Perform other media buying tasks as required to support the overall advertising objectives

Preferred Qualifications

Experience with other advertising platforms (e.g., YouTube ads, TikTok Ads, Google Ads) is a bonus

Benefits

• Remote work
• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation
• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported
• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work
• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact
• Personal development opportunities. Improve yourself through training online or conferences worldwide - Miami, Las Vegas, Dubai, Bangkok, etc
• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success
• Achievement Bonus. We celebrate our company's successes by offering an annual bonus
• Our company products. Get exclusive access to our health and wellness products
• Flatwork culture. The chance to influence the company right from the start
• Team spirit. Enjoy regular team-building activities and engaging online events
• A whole bunch of other benefits (Welcome Package, etc.)