Media Buyer

Summary

Join Landed as a skilled Google Search Media Buyer to plan, execute, and optimize high-budget Google Ads campaigns. You will manage monthly spends exceeding $10,000, scale campaigns effectively, drive high-quality leads, and maximize ROI. Success requires a strategic mindset, data-driven approach, and collaboration with various teams. You'll develop compelling ad copy, conduct A/B testing, and prepare performance reports. The ideal candidate possesses deep Google Ads expertise, proven campaign management experience, strong analytical and communication skills, and a passion for digital advertising.

Requirements

• Deep knowledge of Google Ads (Search, Display is a plus), including manual and automated bidding strategies
• Proficiency with conversion tracking setups, offline conversion imports, UTM structures, and attribution models
• Proven success managing search campaigns with $10,000/month or higher spend
• Expertise in scaling campaigns profitably across multiple verticals
• Strong ad copywriting skills focused on conversion
• Ability to analyze performance data and make informed optimization decisions
• Highly organized, detail-oriented, and able to manage multiple campaigns at once
• Strong communication skills to align internal teams and present results clearly
• 3–5 years of experience running Google Ads search campaigns
• Strong understanding of landing page optimization and funnel strategies
• Passion for digital advertising and staying ahead of PPC trends

Responsibilities

• Plan, launch, and optimize paid search campaigns on Google Ads with $10K+ monthly budgets
• Implement keyword strategies, audience targeting, and bidding optimizations to drive conversions
• Monitor performance metrics (CTR, CPA, ROAS, Conversion Rate) and make real-time adjustments
• Develop high-converting ad copy aligned with search intent and funnel stages
• Conduct A/B testing on ads and landing pages to improve performance
• Manage budgets across campaigns, ensuring efficient spend and maximum ROI
• Prepare performance reports with actionable insights and recommendations
• Stay updated on Google Ads platform changes, new features, and best practices

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred but not required)
• Google Ads Certification is a major plus
• Experience with tools like Google Analytics 4, Google Tag Manager, and Looker Studio

Benefits

• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)