Media Buyer

Summary

Join TechBiz Global's team as a Media Buyer for one of our top clients. Plan, execute, and optimize media buying campaigns across multiple channels, leveraging data-driven decisions and automation tools. Continuously test and optimize ad creatives, build strong relationships with publishers, and stay informed on industry trends. Generate performance reports, analyze campaign data, and ensure compliance with platform regulations. This role requires a minimum of 3 years of experience in adult industry media buying, strong analytical skills, and excellent communication and negotiation skills. The ideal candidate will be comfortable working with uncensored content.

Requirements

• Experience in Adult Industry Media Buying : Minimum of 3 years of experience in media buying within the adult industry, with proven success in managing campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars
• Analytical Proficiency : Strong analytical skills and experience with tools like Google Analytics, Voluum, and other industry-specific platforms to monitor, optimize, and report on performance
• Technical Knowledge : Familiarity with various ad formats (banners, preroll, push traffic, popunders, in-page push, interstitials) and their application within media buying strategies
• Negotiation and Relationship Management : Excellent communication and negotiation skills to secure optimal terms and build long-term partnerships with publishers and networks
• Creative Optimization : Expertise in testing and optimizing creatives, managing ad fatigue, and coordinating with creative teams for effective content production
• Adaptability and Agility : Ability to quickly adapt strategies in response to changing market conditions, platform regulations, and emerging opportunities
• Strong communication & collaborative skills (perfectly fluent in English)
• Goal-oriented, ownership and commitment
• Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
• Humble - willing to learn, open to feedback

Responsibilities

• Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra…
• Utilize advanced analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI
• Implement and leverage automation tools and software to enhance campaign management, streamline processes, and drive performance
• Continuously test and optimize ad creatives, adapting quickly based on performance metrics and market feedback
• Build and maintain strong relationships with publishers, ad networks, and other partners to secure favorable ad placements and negotiate optimal terms
• Stay informed on industry trends, emerging opportunities, and platform policy changes to quickly adapt strategies and remain competitive
• Generate detailed performance reports, analyze campaign data, and provide actionable insights and recommendations to refine and scale advertising strategies
• Ensure all campaigns comply with platform regulations and industry standards, managing risks associated with advertising adult content