Remote Paid Media Manager
WhoCanFixMyCar
πRemote - United Kingdom
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Job highlights
Summary
Join FixMyCar as a Paid Media Manager to drive digital marketing strategy across performance channels and brand activity, collaborating with the marketing team to improve overall campaigning.
Requirements
- Experience managing the full life cycle of PPC and paid social campaigns, from planning and set up through to optimisation and reporting
- Analytical mindset: naturally curious and innovative, strong ability to interpret data and confident in identifying results and actions
- Commercially astute: clear understanding of how paid media investment is delivering against key objectives and higher business goals
- Great collaborator: ability to work with a wide range of marketing disciplines and other stakeholders to support multiple business priorities
- Excellent communicator: Able to turn complex data into clear story-telling to improve business understanding and clarity
Responsibilities
- Building on a paid media strategy to diversify the digital channel mix and meet business goals at multiple stages of the funnel
- Leading the strategy and optimisation of PPC activity across multiple service campaigns
- Managing the performance of paid social campaign activity and manage an agency on the planning and optimisations
- Responsible for the analysis and reporting of paid media activity and regularly sharing these insights with key stakeholders
- Working closely with content, SEO and product teams to improve the conversion of paid inbound traffic
- Briefing advertising agencies on the delivery of digital media formats for campaigns and BAU activity
- Collaborating on monthly competitor analysis reporting and providing suggestions on optimisations and improvements
Benefits
- Fully remote/flexible working
- Holidays: 25 days per annum + Birthday Leave (1 day)
- Private Medical Insurance (70% Company funded)
- Life Assurance (4x basic salary)
- Pension: 5.5% Employer contribution (5% Employee contribution)
- Employee Assistance Programme
- Flu vaccinations allowance
- Home-based allowance
- Eye test allowance
- 2 volunteering days
- Elective work location change (work from anywhere)
- Holiday Buy-Back Scheme: Buy 5 days additional holiday (After 1 years' service)
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